Wheat Foods Council A United Voice for Grains

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Wheat Foods CouncilA United Voice for Grains
NAMA Annual Meeting September 2008
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Mission

• The Wheat Foods Council is an industry-wide
  partnership dedicated to consumption of grain
  foods through nutrition information, education,
  research and other promotional programs

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WFC - Who we are/What we do

• Over 35 years educating about all things grain
• Promotes entire grain category whole and
  enriched
• Targets government influencers, educators and
  health care professionals, media
• 3rd party voice that gives credibility to
  industry messaging

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Wheat on the Web
Member Update
Food for Thought
Grain Talk Blog
Healthcare Professional Newsletter
Reaching the Kids
Mom, the Everyday Athlete
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WFC Program Features

• Broad Scope
• Comprehensive Platform
• Sustainable Programming

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• Ongoing communication
• Database developed and grows
• WFC connects with target
• Speaks to moms
• Not just facts and information about grains
• Fuels lifestyle
• Ongoing support for family sustenance
• Tools to educate and improve health of whole
  family

Fuel up and WIN with Wheat
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• Multiphase program
• Farm to Fork
• Customized messaging and integration
• Cookbook distribution
• 80M impressions

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Urban Wheat Field Program

• Industry attention
• Hot-button industry issues
• Member integration
• Extends education platform
• Life of UWF goes on

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How Millers Benefit from UWF

• Educates about milling process
• Demonstrates how wheat milled into flour
• Shows types of wheat and what is best suited what
  foods
• Showcases flour

Wheat Commissions
ADM
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What sets us apart?

• Comprehensive in-depth platform
• Sustainable Programming
• All encompassing
• History, reputation, credibility
• Message provided through earned media