QMA

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Leveraging Brand Loyalty Customer Retention in a
Diversified Market January 18-21st, 2007 Holiday
Inn, Kingston
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QMAC 2007 Exec

• Kristina Ashqar and Erica Young, Co-Chairs
• David Edwards, Event Coordinator
• Katie Morantz and Sean Dainty, Speakers
  Coordinators
• Kimchi Hoang and Derek Steven, Sponsorship
  Coordinators
• Ayah Norris, Delegates Coordinator
• Andrew Mitchell, Internal Promotions Coordinator
• Carey OConnor, Finance Logistics Coordinator
• Jenna Meth, QMA Yearly Events Coordinator
• Tim Xu, IT Coordinator
• Linda Chew, Publications Coordinator
• Lauren Taggart and Rachel Zimmer, First-Year
  Representatives

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QMAC 2007
Delegate Process
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What You Get

• Leading industry speakers

• Recruiting opportunities with Sponsors

• QMAC Challenge great job potential

• Delegates from across Canada

• Three night hotel accommodation, eight meals, a
  ton of free product and an UNREAL party

ALL FOR 180!!
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Keynote Speakers

• Don Robinson, President and CEO, Cara Operations
  Ltd.

• Rob Guenette, President, TAXI Toronto

• Kerry Munro, General Manager, Yahoo! Canada

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Seminar Speakers

• Dave Bedford, Executive Director of Revenue
  Generation, Brand and Communications, Canadian
  Olympic Committee

• Mark Shedletsky, Director of Marketing and Brand
  Partnerships, MTV Canada

• Ken Clark, Vice President, Marketing, 3M Canada

• Tammy Watson, Manager, Marketing
  Communications, CARAS/Juno Awards

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Seminar Speakers

• Alan Flint, Vice President, Membership Marketing
  and Services, Canadian Marketing Association

• Susan Helstab, Senior Vice President Corporate
  Marketing, Four Seasons Hotels and Resorts

• Elissa Beckett, Executive Director, Canadian
  Foundation for AIDS Research

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Title Sponsors
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Platinum Sponsors
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What You Have To Do

• Complete Delegate Application by October 16

• Spots announced October 23

• Create QMAC Challenge Team by October 27

• Submit MOLSON QMAC Challenge by December 4

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Why An Application?

• Guarantee top Queens students interested in
  marketing

• Ineffective lottery system

• Respond to sponsor pressure

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Process

• Each year answers different questions

• 3 - 5 questions to answer (depending on year)

• QMAC Executive and Faculty Advisor, Peggy
  Cunningham, will review applications

• 60 internal spots
• First Year 9
• Second Year 17
• Third Year 12
• Fourth Year 22

• Spots announced October 23

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QUESTIONS?