How To Run a Successful Brainstorm Session

1
How To Run a Successful Brainstorm Session
2
Discuss the Objectives of the Exercise

• Relate big picture business goals
• Make sure players realize why they have been
  invited
• Set up the specific goals for the program

3
Set Up a Relaxed and Open Environment

• Try to meet at a fresh location that may be less
  stressful
• Provide refreshments and music upon entering
• Eliminate negative or stressful personalities

4
Set a Positive and Focused Tone

• Work to get the team in the mind set of your
  intended customer by providing customer examples
  or case studies
• Use humor and positive examples to encourage
  ideas

5
Set the Guidelines for Success

• Make sure presented ideas are NOT challenged or
  put down
• State up front that those who consistently make
  negative comments will be ejected

6
Have Appropriate Tools Available

• Be truly ready
• Have a white board or large tablet
• Assign a scribe
• Have access to the internet and corporate
  intranet for quick reference
• Make sure you eliminate all interruptions or
  conflicts

7
The Moderator - Key to Success

• Must be someone the group will trust with ideas
• Should be confident with subject matter
• Should pose questions to get group back on track
  only when needed
• Example
• What features do you think our customers value
  the most?

8
Idea Collection

• Set up a relay system to deliver ideas
• Have the scribe write large enough so ideas can
  display and branch off of each other

9
Create Energy Around These New Ideas

• Have the team refine and then present the final
  ideas
• Publicly post final ideas
• Follow through on best ideas to create energy
  across the organization