Managing The Digital Firm

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Managing The Digital Firm

• Chapter 1

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What is doing a Business?

• Serve a particular groups needs with highest
  satisfaction
• Effective and efficient enough that it survives
  competitions, evolution, and disruptive
  innovations.

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How many things can change

• new needs
• New or higher level of satisfaction
• New or higher level of effectiveness and
  efficiency in serving the needs
• New competitions
• New ways of serving needs
• New disruptive technology

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stability

• The concept of doing a business is much abstract
  and less subject to change.
• The elements of doing a business are not as
  stable.

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How do you keep up with your business?

• Get to know new things
• Able to do new things
• Able to use the new knowledge and skills to be
  still in business.
• Able to transform yourself when disruptive
  technologies, conditions storm you.

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New things?

• New information systems like internet, wireless
  personal communication systems, intranet,
  extranet, specialized applications systems

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New Skills

• Are you comfortable in using internet? Intranet?
  Wireless personal communication systems?
• Are you comfortable using Word Processors?
  Spreadsheet packages? Financial management
  software? On-line banking?

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Disable or enable?

• Are you being driven away? Or
• Are you creating dust to make other people
  miserable?
• Can you give up your old way of doing things? Old
  way of thinking? Old way of making decisions? Can
  you unlearn?
• Can you re-learn a new skill to perform the old
  tasks and demands?

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New demands

• Serve more people in a big geographical area with
  less time with 7 by 24 continuously
• Simply, do more with much less in office, at home
  or in mobile conditions.

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Literacy?

• If one is still using typewriter producing a
  perfect term paper, can one be called computer
  literacy? Information system literacy? Can this
  person be hired to coordinate a transportation
  team, a group of sales reps moving around the
  world?

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Literacy?

• So what is literacy?
• By concept, is it clear and easy to define?
• By skills, is it clear and easy to define?
• Do we need to re-define its skills as time goes
  by?

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To Be In

• A life long transformation
• Able to learn any time, any place, any task as
  fast as possible
• Able to un-learn as soon as it is obsolete
• Able to know what will be in and how to use the
  lead time to make oneself in.

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Approaches

• Computer science hardware and software
• Management science application models
• Operations research optimal applications
• Economics cost effectiveness

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Approaches

• Psychology how applications are perceived and
  used
• Sociology How the social values, functions, and
  organizations are being transformed

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Approaches

• All 6 branches of knowledge should be followed
  and studies
• Called social technical approach
• Viewing them with the abstract concept of doing
  a business in mind.
• Connecting with six approaches that point to
  different emerging things that might change our
  way of doing business.

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Ubiquitous connection

• Wireless information systems make possible
  flattening organizations, I.e., cutting out some
  intermediaries.
• It is more cost effective.
• It is perceived as better work form.
• It totally changes the old management process.

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Ubiquitous connection

• Work from home more and more
• Unless there is a need to physically meet
  together, teleconferencing is more cost
  effective.
• New work flows emerge (page 19)

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Software re-configuration

• Ability to make machines adapt to different
  customization created mass customization
• Able to do micro marketing
• Re-thinking about new market niche and new ways
  of serving, I.e, doing business
• Change the old Lands End and Levi Strauss with
  IT employees as the logistic staff.

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Interorganizational systems

• Software integration and ubiquitous connection
  help create a new way of doing business soft
  integration between supplier and manufacturer and
  retail company.

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