Innovation Tuscany Best Practice in Industrial District

1
Innovation Tuscany Best Practice in Industrial
District

• Dr.Paolo Prosperini
• Director, Economic Development Department,
  Province of Pisa

Innovation, Incubation and Internationalisation-
Birmingham, 20th 22th November 2006
Innovation, Incubation and Internationalisation-
Birmingham, 20th 22th November 2006
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Table of Contents

• Innovation and RD in Tuscany
• A best practice the tannery and shoes district
  of Santa Croce sullArno
• An emergent district High Tech in Pisa

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Birmingham, 20th 22th November 2006
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High Tech in Tuscany

• In Tuscany Region the expenditure for RD is
  about 1 billion euros (National Institute of
  Statistics)
• The Public Sector is the the leading actor, being
  in charge of the 67 of these investments

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High Tech in Tuscany

• The expenditure and the human resources
  concentration in RD of the public sector in
  Tuscany is one of the highest in Italy the
  region is the third for expenditure, following
  Lombardia and Lazio.

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High Tech in Tuscanyscenario and policies

• The competitiveness of the territories lie in the
  possibility of make innovation. This can be
  achieved by 2 means
• To make a system of knowledge, in which various
  actors, public and private, are involved
• To renew this system through a lifelong learning

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High Tech in Tuscanyscenario and policies

• The only way to carry out these policies is to
  create a place where the most significant
  actors can meet and develop innovation.
• These actors are local authorities and other
  public institutions together with enterprises.
• One of our proposal going in this direction is
  the Santa Croce sullArno District

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SANTA CROCE SULLARNO INDUSTRIAL DISTRICT

• Where we are

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WHERE IS THE DISTRICT?

• The Arno river divides the District in two parts
  the right and left banks. On the right bank are
  the municiplaities of Santa Croce sullArno,
  Castelfranco di Sotto and Fucecchio. On the left
  bank we find Ponte a Egola and Montopoli
  Valdarno.

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The District Economical and Territorial Context

• The District is composed by 7 municipalities
  Santa Croce sull'Arno, Bientina, Castelfranco di
  Sotto, Fucecchio (FI), Montopoli Val d'Arno, San
  Miniato, Santa Maria a Monte.
• District Area 330,44 kmq.
• Population 93.600 inhabitants.

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The District Economical and Territorial Context

• Productive Potential 35 of Italian leather
  production and a high percentage of higher
  standard shoes product.
• 40 of the overall production is for foreign
  markets.

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The District Economical and Territorial Context

• Environment High attention on environmental
  sustainability. Several Projects to recycle
  sludge, a main problem for the district for
  years, have been financed by EU.

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The model of the District

• The productive model has a fragmented structure
  of SMEs, with the presence of a large amount of
  enterprises specialised in some specific phases
  of the production
• In the past years, some other activities has
  completed the District, such as production of
  machines for tannery, clothes and shoes handcraft
  and other sector related activities.

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The District- The Tannery District

• Tuscany leather is well-known all over the
  world. Its fame is based on quality and fashion
  trends. It is one of the most important elements
  of Made in Italy, used by the best fashion
  designers.

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Summary data the Tannery Component
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The District Strengths

• The entrepreneurs, years ago, understood that the
  only way to improve the situation was to agree a
  common policy with the public institutions.
• So they began to plan every initiative with the
  local authorities.
• In this way, the District grew, increasing its
  share in the world market.

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The District Strengths TANNING TECHNOLOGY CENTRE
(Polo Tecnologico Conciario Po.Te.Co.)

• Po.Te.Co. has a modern experimental tannery
  with the main machinery for leather
  processing and testing and laboratories
  for physical tests.
  Furthermore, Po.Te.Co. is the centre of several
  training courses for tannery workers and
  technicians both from Italy and abroad.
• Po.Te.Co is also increasing its mission
  addressing its services to shoes industry and
  related field.

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The District is not only Tanner

• Shoes are the other main actors in the game big
  fashion firms pay a huge attention to District
  products, making direct investments in the
  enterprises of the area.

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The District is not only Tanner
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The District the Governance of an integrated
system

• The winning approach is to have a centralised
  management of every aspect of the District
• Fair, promotional activities and environment
  safety are all managed institutionally since 1995

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The Governance of the District

• The District development has recently improved
  with the creation of the Area Committee (Comitato
  dArea) and the Provincial Fashion Table (Tavolo
  Provinciale della Moda).
• Both are composed by local authorities,
  enterprises association, involved social actors
  and they are coordinated by the Provincial
  Councillor for Economic Development and his
  structure.

Innovation, Incubation and Internationalisation-
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The governance of the District the Fashion Table
members

• Local authorities
• Enterprises associations
• Trade unions
• Chamber of Commerce of Pisa
• Social Security National Institution

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The governance of the District the Fashion Table
mission and results

• The mission was to face with contingency crisis
  of the beginning of this decade
• Results obtained The Pact for the re-launch of
  Tannery and Shoes industry (12.11.2004)

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The governance of the District The Pact

• The Pact foresaw 13 integrated lines of action
• PERMANENT FASHION TABLE AND DISTRICT COMMITTEE
• SHARED SYSTEM OF STATISTICAL INDICATORS ON THE
  ECONOMIC SITUATION
• AGREEMENT ON FUTURE DEVELOPMENT
• SPINNERET APPROACH
• DIMENSIONAL GROWTH OF ENTERPRISES
• TECHNOLOGICAL TRANSFER TO ENTERPRISES
• TERRITORIAL MARKETING
• PROFESSIONAL TRAINING
• SUPPORT TO DISTRIBUTION
• SUPPORT TO EMPLOYMENT
• CERTIFICATION OF PRODUCT AND PROCESS
• CREDIT AND FINANCIAL FACILITIES
• SUPPORT MEASURES TO WORKPLACE SAFETY

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The governance of the District The Area
Committee

• Mission to prepare shared projects to implement
  the Pact
• Main Result both European Union and Tuscany
  Region, recognizing the importance of this
  approach, co- financed several projects of the
  district.

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The governance of the District Main Outcomes

• Creation of a District Logo that became the
  symbol of this cooperative governance

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The governance of the District Main Outcomes

• Creation of a District Brochure for international
  exposure
• A monitoring system of the district employment
  firms data
• Area 6 an integrated, comprehensive and
  innovation driven project for district
  re-organization

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An emergent district High Tech in Pisa. An
overview

• 212 high tech enterprises have been detected in
  the Province of Pisa as July 2006.
• Sector composition the most representative
  technology sector is Computing (48.1), followed
  by industrial automation and innovation services
  (both make up to 9.9).
• Geographical distribution most of them are
  located in Pisa (96) and Cascina (39), followed
  by Pontedera (15) and San Giuliano (14). 78 of
  all the high technology firms are found in these
  four municipalities.
• Size small-sized enterprises are the most
  numerous, with less than 20 (this is 71.4).
  Secondly, we find the enterprises with 20-50
  employees (which represent 18.6) finally, those
  with more than 100 employees (3.8).

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The Pisan economic framework
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An emergent district High Tech in Pisa. An
overview

• After a decrease in the number of high tech
  enterprises in 2003 (-1.6), years 2004 and 2005
  have shown an increase of 8.3 and 3.3
  respectively. In addition, 50 of the enterprises
  are increasing their workforce.
• According to the firms turnover, 2004 has been
  positive year for Pisas high tech 77.3 of them
  were increasing, only 9.1 decreasing and 13.6
  stayed fixed. 2005 has also been a positive year
  66.7 high tech enterprises increasing, 22.2
  decreasing and 11.1 fixed.
• The outlet market is dominated by Italian
  enterprises that cover up to 79.8 of the
  turnover. The provinces outlet market represents
  12.9, it is made of 75 high tech firms and 25
  traditional manufacturing. The reason seems to be
  the misunderstanding of the potential clients of
  the advantages derived from new technologies and
  their use.
• Nevertheless, the high tech entrepreneurs foresee
  an increase of 3.5 (in a scale of 1few and 5a
  lot) in the commercial relationship with the
  local traditional market. They also foresee an
  increase of 3.1 with the local high tech market

Innovation, Incubation and Internationalisation-
Birmingham, 20th 22th November 2006
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An emergent district High Tech in Pisa. An
overview
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An emergent district High Tech in Pisa Turnover
in 2002-2005 period
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An emergent district High Tech in Pisa No. of
employees in 2002-2005 period
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An emergent district High Tech in Pisa N of
employees in 2002-2005 period

• Only one year of strong decrease (2003)
• 50 of increasing enterprises in the last year

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An emergent district High Tech in Pisa markets
characteristics

• 46,8 of Italian turnover
• One-third in Tuscany
• More than 20 in the world

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Towards fully recognised Pisa high-tech what we
are doing ?

• Governance. Action Plan aim to recompose a
  fragmented, atomistic and complex governance and
  provide joint and agreed orientation guidelines

• Imagery. Strengthen the territory profile as a
  territory that believes and want to growth by
  high tech, together with other productive sector
  . Message on high-tech should be pervasive and
  obsessive as to became a sort of self-fulfilling
  prophecy

• We expect enterprises told us we do not want
  services from the public sector, rather we
  want public sector helps us to associate each
  others and commit itself to the district
  governance

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THANK YOU!!!Contacts for further
detailsp.prosperini_at_provincia.pisa.itl.curcio_at_
provincia.pisa.it39/050/92932439/050/929751
Innovation, Incubation and Internationalisation-
Birmingham, 20th 22th November 2006