NEAREST TO THE MARKET

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NEAREST TO THE MARKET

• 29. September 1. October 2006

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DRIVE YOUR BUSINESS

• The most significant trade fair for the complete
  European golf trade
• Platform for all leading equipment and apparel
  brands
• Hub for the entire, extensive range of golf
  products
• Leading address for gathering information and
  placing orders
• Excellent contact forum for industry
  representatives
• First-rate program of related events seminar
  program in cooperation with PGAs of Europe

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DRIVE YOUR BUSINESS

• move to the new fairground in 2003
• important step for further development

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INDOOR DRIVING RANGE
15 Tees 60 x 60 m club testing and shows all day
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INDOOR EVENT AREA
putting green chipping area putting
contests and shows all day trick shot champion
Paul Barrington
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PGA VILLAGE _at_ GOLF EUROPE
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GOLFWEAR VILLAGE _at_ GOLF EUROPE
Packages in combination with ispo summer in
July in Munich
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ONE DRIVE TWO SHOWS
2006 under one roof 29 September 1 October 2006
GOLF EUROPE 14. International Trade Fair for Golf
FAIRWAY 12. Golf Course Congress
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THE EUROPEAN GOLF COMMUNITY ON ONE SPOT
Visitor Numbers 2005 Golf Europe / Fairway

• Germany 3.275 54,03
• International 2.786 45,97
• total 6.061
• Number of countries 60

• Germany 1.895 74,37
• International 653 25,63
• total 2.548
• Number of countries 30

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THE EUROPEAN GOLF COMMUNITY ON ONE SPOT
Concept

• FAIRWAY as an independent Trade Fair in
  combination with GOLF EUROPE
• Separate visitor registration
• FAIRWAY congress yearly, FAIRWAY exhibition at
  two-yearly intervals, starting 2007, according to
  innovation cycles in the machinery sector

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THE EUROPEAN GOLF COMMUNITY ON ONE SPOT
Strategy

• Strengthen platform one international forum
  dealing with all aspects of golf
• New international customer potential for FAIRWAY
• Chance for FAIRWAYs partner associations to hold
  annual conferences or member meetings
• Synergies in visitor promotion
• cost savings that will be passed on to FAIRWAY
  exhibitors to the price level of GOLF EUROPE (118
  123 EUR sqm)

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THE EUROPEAN GOLF COMMUNITY ON ONE SPOT
MESSE MÜNCHEN entrance north GOLF EUROPE
exhibition halls C1 und C2 Indoor Driving Range
FAIRWAY congress hall C3
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THE EUROPEAN GOLF COMMUNITY ON ONE SPOT
hall C1 hardware caddies Acushnet, Ben Hogan,
Bridgestone, Callaway, Dunlop, Mac Gregor, Hippo,
Lynx, Mizuno, Nike, Srixon, Taylor Made, Wilson,
Yamato, Yonex Kiffe and Powa-Kaddy
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THE EUROPEAN GOLF COMMUNITY ON ONE SPOT
hall C2 Golf-Fashion, Golf-Shoes
Accessories Abacus, Alberto, Back Tee, Bogner
Shoes, Chervo, Duca del Cosma Ecco, Galvin Green,
Genuin, Glenmuir, Golfino, H2O Golf, HI-TEC, J.
Lindeberg, Röhnisch, Rukka, Sportalm,
Unützer PGA-Village Indoor Event Area,
speakers corner
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SEMINARS hall C2 speakers corner
Robert Maxfield, Director of Property and
Development for the PGA of GB I.Subject
Making a Profit from a Resort Julie Otto, R A
Assistant Director, Rules. Subject The changes
in the Rules of Amateur Status Steve Otto, R A
Assistant Director, Research and
Testing. Subject The Science of Golf Bill
Sanderson, Subject Top 20 sales tips for
highly profitable golf retailing
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OKTOBERFEST
Business and fun during Golf Europe 2006