M

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(M Ms)
Magic Menthol

• A product of the Parachute Co.

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Salvia Divinorum

• Salvia is a consciousness-changing herb that can
  be used in a vision quest, or in a healing
  ritual. It is an herb with a long tradition of
  sacred use. It is useful for deep meditation.
• Salvia contains a chemical substance called
  salvinorin A (often referred to just as
  salvinorin). Salvinorin is largely responsible
  for Salvia's consciousness-enhancing effects. It
  is not chemically related to any other
  psychoactive drug.

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Lysergic Acid Amides(LSA)

• LSA is a naturally occuring psychedelic chemical
  with a potency 1/10 to 1/30th that of LSD. It has
  some similarities in effect to LSD, but is
  generally considered much less stimulating and
  can be sedating. Structurally LSA and LSD are
  quite similar.
• Effects the neurotransmitters in the brain. Large
  doses cause hallucinations, small doses effect
  sensual activity. Users feel more in tough with
  feelings and surroundings. Euphoric.
• 500 micrograms of LSA results in a medium
  intensity trip.

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Process for making an M M

• 1/3 of the nicotine in an average cigarette is
  taken, being replaced with ¼ gram of salvia.
• Cigarette contents are dipped in potent liquid
  LSA, then heated and dried for crystallizing
  effect. Approximately 25 micrograms per
  cigarette.
• Regular Rolling Paper is replaced with flavored
  rolling paper. Drop of food flavoring of same
  taste is added to cigarette bud. Our Developed
  flavors include Original, Vanilla Crème,
  Chocolate Royale, Cherry, and Cinnamon.

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Advertising

• Internet Pop-Up Ads on Sites including
  Mentalfx.com, Grasscity.com, Shamanshop.com,
  pornography sites, and Ebaumsworld.com
• Anti-Magic Menthol Cigarette Ads by Truth
  during runnings of That 70s Show, South Park,
  Chappelles Show, Real World, Various Young
  Programmings on Fox and WPIX
• Concert Booths For Bands Including Phish, RHCP,
  Ozzfest, Lollapalooza, Bonaroo
• Target Audience Middle Teens to late Twenties,
  Middle-Aged Males, Frequent Concert and Club
  Attenders.

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Cigarette Carton Designs
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(No Transcript)
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Advertising Strategy

• Market Flood-Flood World (particularly US)
  market, with target audience especially, with the
  effects of this new product.
• Offers more intense and euphoric feeling than a
  normal cigarette or even a joint. 1½ packs
  produces hallucinations (due to 750 micrograms of
  LSA).
• Objective is to sell as many as possible in a 4-6
  month time span (if the Chemical mix is banned).
  After 5 months, advertising costs are cut in half.

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Numbers

• 48.2 million Americans over 18 smoke cigarettes.
  With High School students, at least 55 million
  Americans smoke.
• Pack of M Ms should cost around 12 dollars.
  If everyone of these people bought 1 pack, that
  is 660 million dollars. We have estimated that if
  these were on the market, consumers who enjoyed
  the cigarette would stockpile at least 20 packs.
  The VERY LEAST that this product could make would
  be around 20 billion dollars in a 4 month span,
  at most around 80 billion.
• With a very large advertising fund, these could
  dominate the cigarette market.

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More Numbers

• 750, 000 for Salvia.
• 750, 000 for LSA.
• 450, 000 for RP and Flavoring
• 2 million for concert advertising
• 2 million for internet advertising
• 12 million for TV advertising
• 4 million for Factory Modifications
• est. 25 million
• MONEY SHOULD BE REFUNDED WITHIN 1 WEEK WITH
  PROPER ADVERTISING
• We are asking for 5 of profits after deducting
  Advertising costs.

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Thank you for your time. -Dr. Taylor Morabito and
Dr. William Georges