Brewing Statistics Winter 2004

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Brewing StatisticsWinter 2004

• HRT 312

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Statistics brought to you by

• The Institute for Brewing Studies and
  beertown.org
• M. Shanken Communications, Inc. featuring fine
  magazines Impact, Market Watch, Wine Spectator,
  Cigar Aficionado, and Food Arts
• Various corporate brewery web sites

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Conversions

• 1 Barrel 2 U.S. Kegs
• 1 Barrel 31 US Gallons
• 1 Barrel 1.17 Hectoliters
• 1 Hectoliter 26.4 Gallons
• 15,000 barrels 465,000 gallons
• 2,000,000 barrels 62 million gallons
• All tables in this presentation are in millions
  of hectoliters unless otherwise noted!

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U.S. Beer Market - 2000
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U.S. Top Beer Brands - 2000
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U.S. Top Beer Brands - 2000
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U.S. Top Five Imports - 2000
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U.S. Top Five Advertisers - 2000
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Advertising Expenditures - 2000
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Advertising Expenditures - 2000
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Top 10 World Brewers - 2000
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Top 10 World Brewers - 2000
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Top 10 World Brands - 2000
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Top 10 World Brands - 2000
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Top 10 Beer Markets - 2000
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Top 10 Beer Markets - 2000
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U.S. Brewing Facts
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U.S. Brewing Facts

• As of November 2001, 49 states and Washington
  D.C. have brewpubs (still illegal in Montana)
• Since 1999, all 50 states have breweries
• 1 in 3.5 brewpubs fail
• 1 in 3 microbreweries fail
• In 2000, 81 brewpubs and 21 micros opened
• In 2000, 69 brewpubs and 31 micros closed

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World Per Capita Consumption

• In liters per person for 2000 (Top 5)
• Germany 123.9
• United Kingdom 97.5
• United States 83.5
• Spain 70.5
• South Africa 58.7

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World Per Capita Consumption

• In liters per person for 2000 (Rank 6-10)
• Japan 56.0
• Mexico 50.5
• Brazil 48.6
• Russia 38.2
• World Average 21.7
• China 17.2

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U.S. Breweries per Capita

• As of May 2001 (Top 5)
• Vermont 1 / 38,052
• Alaska 1 / 39,183
• Maine 1 / 41,127
• Colorado 1 / 46,250
• Oregon 1 / 46,868

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U.S. Breweries per Capita

• As of May 2001 (Rank 6-10)
• Montana 1 / 50,122
• Wyoming 1 / 70,540
• Washington 1 / 76,547
• New Hampshire 1 / 77,237
• New Mexico 1 / 86,621

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U.S. Breweries per Capita

• As of May 2001 (Others)
• Washington D.C. 1 / 114,411
• California 1 / 164,425
• Alabama 1 / 889,420

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Anheuser-Busch

• Budweiser, Busch, Natural Michelob
• ODouls non-alcoholic
• Killarney's Red Lager
• Hurricane and King Cobra Malt Liquor
• Red Wolf
• ZiegenBock (Texas only)
• Pacific Ridge Pale Ale (N. California)
• Alliance Partners Redhook Widmer

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Miller Brewing

• SABMiller (was Philip Morris Company)
• Miller High Life, MGD, Lite
• Sharps non-alcoholic
• Milwaukee's Best
• Red Dog, Icehouse, Southpaw Light
• Henry Weinhard's
• Hamm's
• Olde English 800, Mickeys
• Leinenkugel's Original Premium

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Coors Brewing

• Original Coors, Coors Light, N/A
• George Killians
• Keystone
• Blue Moon Belgian-style White
• Recently purchased Carling and Grolsch brands
  from Bass / Interbrew