What is Web 2'0

1
What is Web 2.0?
New Media and Social Networking
2
Web 2.0 Evolution
More Robust Inclusive Experience

• Web 2.0
• The next generation of the internet focused on
  enhancing user experience through increased
  interactivity, greater user inclusion and
  community building.
• Attributes
• Service Oriented
• Interactive Web-based Applications
• User-defined Features
• Active User Contribution
• Promotes Shared Knowledge
• Encourages Community Building
• Facilitates Social Networking

3
Web 2.0 Evolution
Key Features
The two main features of Web 2.0 are

• New Media
• Interactivity of Applications ex. Weight
  Watchers
• Integration of Programs ex. HousingMaps
• Innovation of Features ex. Amazon

• Social Networking
• Interaction amongst Users ex. Wikipedia
• Group Community Building ex. Small
  Business Online Community
• Developing Personal Networks ex. Facebook

4
New Media
Focus on Audio/Visual

• Avatars
• Interactive Applets
• Podcasts
• RSS Feeds
• Social Bookmarking
• Video Clips/Vlogging
• Widgets
• Wikis

5
Social Networking
Increased User Interaction

• Personal Networking ex. Facebook, MySpace,
  MeetUp, BizNik
• Community Groups ex. Ideablob, Startup Nation,
  Microsoft Small Biz Community
• Forums ex. Business Forums, Young
  Entrepreneurs Forum, Yahoo! Answers Small Biz
  Forums
• Blogs ex. Weekend Entrepreneur, After 55,
  AllBusiness Blogs

6
Why All the Hype?
Web 2.0 for Business

• Go where your potential clients congregate
• Use the tools that will get their attention
• Extend SCOREs services into diverse communities

7
Social Networking for Business
Informative Business Blogs Forums

• American Express OPEN Forum
• Bank of America Small Business Online Community
• Business Opportunities Blog (Dynamis Team)
• Business Opportunities WebLog (Dave Carlson)
• Business Know-How
• Duct Tape Marketing (Participate in Forum or View
  Blogs)
• Entrepreneur.com Blogs
• Entrepreneurs' Viewpoint Blog (Kauffman
  Foundation)
• Fortune Small Business Blog
• IdeaBlobs (Advise Section)
• HubSpots Internet Marketing Blog

Microsoft Small Business Community Small Biz
Technology (Ramon Ray) Small Business Community
Forum Small Business Forum Small Business Ideas
Forum Small Business Trends (Anita
Campbell) Startup Nation Wall Street Journal
Independent Street Blog (Wendy Bounds) Work.com
Write a Guidebook or View Diane Crestons
Blog Yahoo! Answers Business Finance or Local
Businesses
Users cannot post content on these sites, only
comment. The blog administrators name is in
parenthesis.
8
Web 2.0 for Business
Informative Articles

• Your 2008 Web Marketing Plan (Flyte)
• 12 Web Marketing Ideas to Jump Start Your
  Business (Flyte)
• How to Use Social Media to Reach New Customers
  (Flyte)
• Business Blog Success 10 Tips for a Profitable
  Blog (Flyte)
• Its a Whole New Web (BusinessWeek)
• Blogs will change your business (BusinessWeek)
• Guide to Facebook Basics for Your Business
  (Work.com)

9
Additional Resources

• Website www.drpaulnsmith.org
• Links to national local chapter websites
• Links to additional resources
• Copy of this presentation
• Websites
• Articles, e-books, brochures, etc.