Mickey D's McMakeover

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Mickey D's McMakeover
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• 30,000 worldwide restaurants being completely
  redesigned at unprecedented scale
• After 30 years without any renovation, McDonalds
  plans makeover
• Want to create an ipod look

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• Good bye to the red roof
• Ronald McDonald and golden arches will stay
• Red and yellow colors stay, but changing red to
  terra cotta and adding colors

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• Less plastic, more brick and wood
• Design firm Lippincott Mercer in charge of
  redesign, a company with successful experience
  with companies like Nissan in 2002 improving
  sales immensely
• 3 zones within restaurants linger, grab and
  go, flexible

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• linger zone Starbucks like atmosphere with
  sofas and wifi
• grab and go zone with tall counters with bar
  stools for customers eating alone
• flexible zone for families

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• estimated by franchise consultant 300-400
  thousand dollars to redesign
• franchisees have to pay for renovations
  themselves
• many franchisees are dead set against this
  change, especially because they already spent
  millions remodeling their restaurants in the past
  4 years. Richard Adams, current franchise owner
  consultant