MARKET UPDATE: LATEST FACTS AND FIGURES

1
MARKET UPDATE LATEST FACTS AND FIGURES
2
Digital pay TV is now taken in 8 million homes.
UK DTV Penetration, Quarter 2, 2001
Source Company literature.
3
Analogue multi-channel penetration continues to
decline
Penetration of Analogue and Digital Pay-TV
8
DTV Homes
7
6
Millions of Households
5
4
3
Analoguemultichannelhomes
2
1
0
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
1998
1999
2000
2001
Source Company literature
4
Viewing of cable and satellite channels is growing
Audience Share (Multi-Channel Homes)
45
Cable and satellite
40
35
30
25
BBC1
20
ITV
15
C4
10
BBC2
5
C5
0
Source BARB
5
But public service channels still account for the
majority of viewing in all UK homes...
Network Audience Share (All Homes)
40
35
30
BBC1
ITV
25
Cable andsatellite
20
15
C4
BBC2
10
C5
5
Source BARB
6
and still reach the overwhelming majority of the
population
Weekly reach (3 minutes consecutive) for BBC1,
BBC2, ITV, Channel 4 and Channel 5all homes, 16
February 1998 - 5 August 2001
Source BARB
7
Cable and satellite channels are more popular in
digital homes
Channel Share By Platform
Four Weeks Ending 19 August 2001
52
45
32
31
18
18
16
16
16
13
8
7
7
6
6
5
4
Terrestrial
Multi-channel
Digital
BBC1
BBC2
ITV
C4
C5
Cable and satellite
Source BARB
8
Viewer profiles by type of television received
Profile of viewers by type of service and age,
September 2001
Profile of viewers by type of service and social
class, September 2001
Source BARB
9
The average number of hours viewed per day varies
according to the platform and social class...
Hours Viewed per day by Social Class, September
2001
3.85
3.73
ABC1
3.65
3.63
3.45
C2DE
3.28
3.29
3.08
All homes
Multi-channelhomes
Total Digitalhomes
AnalogueTerrestrialhomes
Source BARB
10
as well as age.
Hours Viewed per day by Age, September 2001
4.82
Children
4.80
4.72
4.63
16-34
3.84
3.81
35-54
3.55
3.44
55
3.24
3.09
3.07
2.88
2.44
2.42
2.26
2.03
All homes
Multi-channel
Total Digital homes
AnalogueTerrestrialhomes
homes
Source BARB
11
Viewing patterns also vary by region.
Hours Viewed per day by Region, September 2001
Whole country - 3.49
Scotland - 3.74
Northern Ireland - 3.30
North-East - 3.77
Yorkshire - 3.45
The Borders Isle of Man - 3.79
East, West South Midlands - 3.35
North-West - 3.53
Wales the West - 3.39
East of England - 3.16
South-West - 3.45
London - 3.19
Channel - 2.91
South South-East - 3.30
Source BARB