Agency Credentials

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Agency Credentials

• January 2009

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LISTEN
LOOK
DISCOVER
DELIVER
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LISTEN

• New agency, same people, great experience

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New agency

• We want to be considered a desirable professional
  resource on the market by offering
• Consistent communication tools mix based on
  strategic creative thinking
• Strategic relevant brand support with BTL PR
  tactics
• Retail communication support
• National wide media buying, planning and
  monitoring services

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Same people

• SENS team gathered different strong personalities
  with relevant background in communication field
• Specialized studies communication-marketing-proje
  ct management
• Vast experience by volume, top clients, type of
  executions
• Excellent attitude self respect, results
  oriented, creative minds

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Different Approach

• SENS.
• One unique SENSE to each campaign
• One main objective
• Unique communication platforms for each client
• communication means every posible way of
  transmitting information

• Atelier de comunicare
• There is a need for a holistic approach of the
  communication phenomenon between companies and
  their public
• Our solution combine many types of communication
  instruments, typical to different means of
  communication events caravans, trade
  marketing, shopper marketing, public relations
  in optimum proportions, according to the project

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PR Expertise
Corporate communication External
affairs Corporate events Internal communication
Launching Campaign Strategy Communication
tactics Media buying PR relationship Event
Management Logistics solutions
Building Reputations
Media relationship Extended data-base Personal
contacts Media monitoring Focused messages
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Great BTL experience
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Media
Buying Outdoor Radio TV Print Online
Planning National Strategic planning for
long-term campaign Tactic planning for short-term
campaign
Media
Monitoring National/Local Focused on
subjects Focused on brands
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LOOK

• Agency capabilities
• National network

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Agency Capabilities
Client service Project management Planning
STRATEGIC
Concepts Visuals Mechanics POSMs
CREATIVE
Print Display POSMs Equipments Decorations
PRODUCTION
National structure Execution management HR data
based Logistic support
DELIVER
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Headquarter local branches
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DISCOVER

• Achievements
• Main projects main clients
• Clients
• Examples of executions

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Achievements

• Over 25 corporate events
• Over 10 team-buildings
• Over 80 in store promotions at national level
• Over 20 BTR campaigns in over 2.000 locations
• On going merchandising activities
• On going marketing management for commercial
  centers
• Over 150 indoor outdoor event PR BTL events

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Main projects main clients

• Corporate events PR
• Mars Romania, Cushman Wakefield, Observatorul
  Social, Bernard Bruhner International, RBS, ABN
  Amro
• Commercial centers
• Promenada Mall Sibiu, Promenada Mall Targu Mures,
  Magnolia Brasov, Shopping City Suceava, Shopping
  City Sibiu, Vitantis Shopping City Bucuresti
• Promotions
• Heineken, Pro FM, Kiss FM, ProcterGamble
• Merchandising
• Coca-Cola, ProcterGamble, Ficosota, Policolor,
  Hewlett-Packard

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Our clients
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Index for examples of executions

• Shopping City Suceava
• Launching Campaign
• Consumer Campaign
• Vitantis Shopping Center
• Launching Campaign
• Shopping City Sibiu
• Launching Campaign
• CushmanWakefield
• Corporate Events
• Royal Bank of Scotland
• Corporate Events
• Yuppies
• Social Networking

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Launching Campaign

• Shopping City Suceava - launched in April 2008
• Press Conference (25 media representatives, 94
  media apparitions)
• VIP Cocktail (800 participants)
• Concert (7000 participants)
• Check the presentation movie on the CD

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Launching campaign VIPPress
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Launching campaign Consumer
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Launching campaign

• Vitantis Shopping Center - launched in September
  2008
• Vitantis Shopping Center was developed in 3
  stages. The first stage was represented by the
  opening of Praktiker in 2006. In July 2008 were
  opened Carrefour, Technomarket and a few
  commercial gallery shops as the second stage. The
  third and the final stage was represented by the
  Opening of the Commercial Gallery and Mobila
  Bontas in September 2008.
• VIP Cocktail (216 participants, 75 media
  apparitions)
• Check the presentation movie on the CD

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Launching campaign VIPPress
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Launching campaign Consumer
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Launching Campaign

• Shopping City Sibiu Expansion Event in November
  2008
• Shopping City Sibiu is the first modern
  commercial center built in Sibiu (november 2006).
  After the expansion, the retail park reached
  85,000 sqm, becoming the largest retail park in
  Transylvania. The expansion was led by a group of
  retailers, including Carrefour, Mobexpert, Flanco
  and Proges.
• Press Conference (23 participants, 66 media
  apparitions)
• VIP Cocktail (aprox. 500 participants)

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Launching Campaign VIPPress
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Corporate events

• Cushman Wakefield multi-projects launching for
  retails
• 250 persons
• Executive top management representatives
• Projects presentation
• Cocktail socializing

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Corporate events

• ABN Amro Bank en event dedicated to all staff
  (1.000 persons) with the main purpose to
  communicate the ABN Rebranding.
• Starting with 15 October, ABN Amro Romania became
  Royal Bank of Scotland
• Check the presentation movie on the CD

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Social Networking

• Yuppies Concept
• We developed the Yuppies concept a variety of
  events with and for yuppies
• Our objective is to create a network of people
  with similar status and interests. Not any kind
  of people, but upcoming, wealthy professionals
  with fine tastes
• We will do so through a series of gatherings -
  from parties and thematic meetings to innovative
  events and so on
• The term yuppies has been used for the first
  time in 1980, in USA It derives from YUP - Young
  Urban Professionals
• Yuppies is a communication platform developed by
  SENS. Atelier de comunicare

www.yuppiezone.ro
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Social Networking

• First party Friday night, on the 5th of December
  2008
• Welcoming champaign, hostesses, pastry
• Entertainment live music, played by the ASHA
  Band, a special moment offered by a Mexican
  mariachi and fine music mixed by a DJ

www.yuppiezone.ro
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Social Networking
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Integrated events with external main sponsor
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Thematic events
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Corporate identity
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General image Header
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8th March greeting card
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Christmas Easter greeting cards
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Press Ad
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Logos
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Commercial Centre Magazine
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Prints
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Prints
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Prints
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Prints
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Prints
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In store campaigns

• Coca-Cola light te vrea celebru involved a lot
  of logistics and a very important number of
  promoters tem leaders

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In store campaigns

• Rumeneste romaneste was a mix campaign using
  shelf communication in store demo tools

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BTR activations

• Combinatia Coca-Cola was organized for 3 years
  consecutive, due to the huge success of its
  mechanics

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Caravans

• Sprite Caravan Fiare pentru fiara din tine a
  humoristic execution for a humoristic concept

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DELIVER
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Logistical solutions
For any type of execution, we provide
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• Thank you for your attention!