Consumer Lifestyle

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• Consumer Lifestyle
• Ken Callahan
• Ken.callahan_at_sap.com
• 404-512-5140

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Innovation ?
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Will Rogers

Dont let yesterday use up too much of today

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Consumer Lifestyle
gt3,800 SAP CP customers worldwide
Durables / HA / CE (9 / Top 10)
AF
Durables HA CE
Home Personal Care (all Top 10)
Food
HPC
Beverage
Food (8 / Top 10)
Adding value to all sizes of Business
Beverage (all Top 10)
Small Enterprise 25
Large Enterprise 32
Apparel Footwear (8 / Top 10)
Midsize Enterprise 43
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Consumer Lifestyle
Serving gt 3,800 SAP CP Customers WW
while outperforming Competition
Marketshare 2005 in
More than 86 of the TOP 500 Global CP Companies
RUN SAP !
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Chemical Industry

• 30 years of industry expertise SAPs very
  first customer was ICI
• Over 1,600 chemical customers with over
  1,000,000 users
• The top 15 global chemical companies run SAP
• 85 of the large chemical companies worldwide
  run SAP
• 1400 global chemical midmarket companies run SAP

100 of Global Fortune 500 chemical companies run
SAP
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Pacific Northwest Large Enterprise Companies on
SAP
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Pacific Northwest Mid-Market Companies on SAP
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Coco Chanel

Fashion is made to become unfashionable


Innovation! One cannot be forever innovating. I
want to create classics

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The Same Data, But from Different Perspectives

• All departments can see the same data at the same
  time from their own perspective

Customers, Channels Brands
Formulas, Functions, Categories Style(s)
Products and Destinations
Materials Sources Capacities
Marketing Sales
Design Development
Customer
Supplier
Consumers
Products, Sources, Capacity Destinations
Revenues, Margins Working Capital
Sourcing Logistics
Finance
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Complex Environment
Governments
Supply Chain
Demand Chain
Distribution Centers
Retail Customers
Rail Truck
Brokers
Manufacturing
Food Co.
Consumer
Distributor or Wholesaler
Food Brand
Food Service
Goods Supplier
Dairy
The ability to manage this complex environment
will make the difference
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Albert Einstein

Never memorize anything you can look up

NO Open Book Test! Keven M.
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The Adaptive Business Network
Adaptive Business Network
Analytics Discover Actionable Insights
Demand- Driven Supply Network Plan Execute Sense R
espond

• New Product
• Development and Introduction
• Discover
• Define
• Design
• Launch

Integrated Sales and Marketing Brand Promote Sell
Service
Master Data Management Build the Foundation for
Integration and Collaboration
Enterprise Resource Planning Build the Foundation
for Transaction Processing
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Component Suppliers
Manufacturing
Sourcing
Credit
Development
Purchasing
Cust. Serv.
Concept
Marketing
Sales
Distribution
Design
Allocation
Distribution
Advertising
GMM
DMM
Buyer
Store Manager
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Component Suppliers
Bottling
Manufacturing
Sourcing
Credit
Development
Purchasing
Cust. Serv.
Concept
Marketing
Sales
Distribution
Design
Allocation
Distribution
Advertising
GMM
DMM
Buyer
Store Manager
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BI Portal
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Planning Timeline
Q4
Q7
Q8
7m
6m
4m
3m
2m
1m
5m
8m
9m
Q5
Q6
Supplier Lead Times
Supplier Communication
Communicate Manufacturing Location Decision
Share refined Forecast
Share refined Forecast
Share refined Forecast
Share Forecast
First PO to cover MFG Transport Lead Time
Additional POs
Additional POs