ACTIVITY PRESENTATION

1
ACTIVITY PRESENTATION

• January 2004

2
Overview

• Native Instruments company
• Products for musicians
• Products for DJs
• NI technology
• Semantic Hifi exploitation strategy

3
NI History

• Native Instruments was founded in 1996
• First product Generator, a modular development
  environment for real-time signal processing
• Today the company employs about 70 people
• The headquarters are in Berlin, a subsidiary is
  located in Los Angeles

4
NI Today

• Leading company in the markets of software
  instruments and professional DJ software
• The NI brand is associated with innovative
  software and high quality
• Large user base
• Distribution in 40 countries
• Excellent press reviews
• Website has 1500 pages and 7-10,000 visitors/day

5
NI Products for Musicians

• Reaktor modular development environment with
  libraries from NI and users (web based)
• Pro-53, B4, FM7 - vintage emulations
• Absynth synthesizer
• Spektral Delay and Vokator - FFT based effects
• Battery drum sampler
• Kontakt modular sampler
• Kompakt sample player
• Intakt loop sampler

6
NI Products for Musicians - Licensing

• Kompakt and Intakt versions are integrated in
  products from leading sample developers East
  West, Zero G and Best Service
• Licensing of Kontakt Player to other sample
  developers
• Kontakt Player based sound module for Sibelius
  notation software

7
NI Products for DJs

• Traktor Line
• Traktor DJ Studio professional software for DJ
  performance and authoring of mix-files
• Traktor DJ Mixer consumer version
• Traktor Player playback engine for mix-files

8
NI Products for DJs - Licensing

• Traktor FS playback engine for Final Scratch
  from Stanton Magnetics (software control by time
  code records)
• Traktor DJ Mixer OEM versions for Creative
  Labs Audigy 2 and for a Love Parade mixing
  contest
• Traktor Player included for playback of
  mix-files in Dream Dance compilations by Sony
  Music Germany

9
NI Technology

• Common software libraries for all products
  graphical user interface, audio I/O, DSP,
• Cross platform compatibility (Mac OS 9/X,
  Windows)
• SSE and Altivec optimization
• Reaktor is an important technology carrier and
  prototyping tool

10
Traktor Line - Technology

• Common audio engine for all Traktor products
• DJ specific metadata generation, track
  fingerprints, ID3/iTunes compatibility, fast
  track search
• Automatic beat matching and looping
• Time stretching / pitch shifting, filtering,
  de-emphasis modeling
• Software control by MIDI, high resolution control
  signals and time code records (Final Scratch)
• Recording and playback of parametric mix-files

11
Exploitation of Semantic Hifi in Traktor

• Technology from WP 2,3,4,5,7 will be included in
  the existing Traktor audio engine
• Performance and authoring software for
  professionals and consumers are planned for the
  marketing of project results
• Specific modules should be integrated in Traktor
  products as early as possible

12
Exploitation of Semantic Hifi in other NI
products

• Exploitation of Semantic Hifi results is intended
  for Reaktor and software samplers
• Indexing and browsing of sample libraries
• Extraction of audio parameters and segmentation
  of samples
• Pitch shifting / time stretching of samples
• De-mixing of audio material