Steve Lawler Principal

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Steve Lawler - Principal
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Ethics, Values and Culture

• The How
• The Why
• The Where
• The Dance Steps

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Todays Presentation

• Front Page News
• The Right Stuff
• Thats Why Its Called a Dilemma

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Todays Presentation

• Front Page News Current trends in what is being
  covered by journalists with business ethics as
  part of their beat and how you can prepare.
• The Right Stuff What are companies doing to
  establish solid ethical practices and how you, as
  a communicator, can help.
• Thats Why its Called a Dilemma A look at
  ethical dilemmas faced by business communicators
  in our area.

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Front Page News

• What journalists with a business ethics
• beat are covering
• Problem Sectors
• Awards, Appointments, Initiatives
• Personal Misconduct of Public and Corporate
  Leaders
• Appearances of Impropriety
• Compliance Issues

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Front Page News

• What The Experts Are Tracking
• Cyber Crime
• Privacy
• Financial Mismanagement
• International Corruption
• Intellectual Property Theft

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The Right Stuff

• What Companies Are Doing - Personal Focus
• Code of Conduct
• Clear Channels for Reporting Misconduct
• Training
• On-going Training
• Rewards and Recognition

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The Right Stuff

• What Companies Are Doing - Macro Focus
• Stakeholder Standards
• Strategic Philanthropy
• Transparency
• Lobbying Efforts
• Challenging Industry or Domain Standards

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Thats Why Its Called A Dilemma

• An ethical dilemmas faced by by an IABC member
• Thats not my understanding of what happened?
  
• A case of the three stakeholders, a cranking boss
  and a not so friendly reporter.

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Dance Steps

• Applying the process
• Ethics
• Values
• Culture

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