What is this?

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What is this?

• 1 Write two details that you see in this
  picture.
• 2 What do you think this is a picture of?
• 3 What is it used for?

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Its a

• Computer

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White Suburbia

• In the
• 1950s

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Post World War II

• After the war, soldiers were given benefits under
  the GI Bill which helped pay for college and
  gave low-interest loans to buy houses or set up
  businesses.

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The Economy after WWII

• Food and other goods were unavailable or rationed
  during the war.
• People had earned or saved money because luxury
  items were unavailable and the workforce
  increased to provide support for the war.
• After the war, this money was now available for
  houses, cars, and other consumer goods.

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NEW HOMES!

• To meet the new demand for homes, William
  Levitt designed a plan to build homes that were
  pre-cut and pre-assembled materials in a factory
  to go up faster. His company produced over
  17,000 new and affordable homes in the suburban
  areas around large cities (the first was
  Levittown, outside of Long Island, New York).

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In the 1950s,

• 75 of new home construction was in the suburbs

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Levittown, 1948
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Highway Act of 1956

• To connect the suburbs to the main cities
• To tie the nation together
• To improve the transport of military vehicles
• The federal government built 40,000 miles of
  highways

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Automobile Designs

• In the suburbs, cars were necessary to transport
  the people (mostly working fathers) to jobs
• Highways promoted travel by car to See America
• Spurred growth of the automobile and oil
  industries

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Cars in 1950s
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Another Form of Transportation

• The growth of the airline industry offered fast
  transportation coast-to-coast and to other
  countries.
• Technology rapidly advanced to improve airline
  safety, speed, and comfort.
• Airplanes were beginning to replace trains for
  long distance trips (IF you could afford it!)

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BABY BOOM!!

• Higher income, more tranquil times, better
  healthcare and vaccines, better nutrition MORE
  BABIES
• Children born between 1946-1964 are called Baby
  Boomers

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Population Growth

• During the 1950s, the U.S. population grew from
  150 million to 179 million.
• That is about a 20 increase in ten years!!

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The Ideal of White Suburban Family Life
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And.
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Suburban Backyard Barbeques!
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Children in the 1950s

• Popular shows for children included the Mickey
  Mouse Club, Howdy Doody, Lassie, Lone Ranger, and
  Davy Crockett.

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Teenagers in the 1950s

• The teenagers had spending money, new clothing
  styles, new dancing styles, and new music,
  including.

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PAT BOONE

• http//www.youtube.com/watch?vZ8dx0oE--VI

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AND

• To REALLY scare their parents!

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Elvis Presley!!

• http//www.youtube.com/watch?vmc5sDt4ppnE

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Student Work

• Take five minutes to discuss with your partner
• The vocabulary words
• What life might have been like in the 1950s
• How would your life be different if the car and
  television had not been invented?

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DAY 2

• 1 What is an advertisement?
• 2 List TWO reasons to create an advertisement?
  (What is their goal?)
• 3 How can an advertiser affect people?

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Ads in the 1950s

• Focused on the ideal family (husbands buying
  their wives the newest gadget, or trying to
  out-do the neighbors)
• The rise of the teenager as a means of selling
  products
• Technology and new convenience products Minute
  Rice (1950), Corn Pops (1950), Tupperware
  (1951),McDoanlds and Kentucky Fried Chicken
  (1955), TV Dinners (1954)

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What is this an ad for?
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Washing machine
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Davy Crockett Items for Children
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Entertainment Center, 1951

• 12 television screen!
• Phonograph (record player)!!
• Radio!!
• Speakers!!
• All in an attractive wood cabinet!
• ONLY 299! (the average household income was
  3,000 to 5,000)

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Tape recorder/player
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Come out of the Shadowswith our new cosmetics
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Does your husband look younger than you do?
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Swimsuits!
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1950s Commercials

• http//www.youtube.com/watch?v1BxyJ-Yc5E4

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Student Work

• Students will discuss in groups
• What ethnic groups did the advertisements leave
  out?
• What did the 1950s consumer culture promote as
  the ideal?
• How do you think the advertisements affected the
  life of the white suburban housewife? Did the
  standards of cleanliness and role of women
  change?

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Wrap-Up Activity

• Students will choose a technological device and
  create an advertisement that may have been in a
  1950s magazine or on a television show
• Students must include illustrations, color, a
  white housewife (appropriately dressed for the
  time period) and other details that would appeal
  to a 1950s audience.