Bringing the Business Intelligence

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Bringing the Business Intelligence Market
Together Natasha Judge Associate Director of Obis
Omni
8 November 2007 Business Information Forum
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Business Intelligence Definition

• The term Business Intelligence (BI) represents
  the tools and systems that play a key role in the
  strategic planning process of the corporation.
  These systems allow a company to gather, store,
  access and analyse corporate data to aid in
  decision-making

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Role of Business Intelligence and Obis Omni

• BI helps provide the organisation with the
  relevant information to make efficient, effective
  and informed business decisions
• Through the Obis Omni Community we aim to
  fast-track our members projects by offering our
  members resources to help in their
  decision-making process and through networking
  with their peers in similar situations

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Top Trends in Business Intelligence in 2007

• BI Governance ensuring the effectiveness of
  programs and investments
• BI Strategy stepping back to plan the way
  forward
• C-level involvement senior executives recognise
  the importance of BI
• Performance Management striving to be more
  strategic
• Service-Orientated Architecture information
  management is critical to long term business
  success

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Top Trends in Business Intelligence in 2007
continued

• Master Data Management moving from hype to
  reality
• Global Delivery for BI helping enterprises
  handle growth and cost pressures
• Influence of large vendors market consolidation
  expected in 2007
• Data Visualisation the next wave of innovation
  in information delivery
• Challenges of shadow BI pervasive use of BI
  can have a downside

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The shifting focus of solving BI problems

• What is happening?
• The drivers behind Business Intelligence
  solutions are changing
• The reasons
• Created by rapidly changing business and
  technology infrastructures
• Compounded by the complexity of end user
  requirements and expectations

Unfortunately these changes create challenges
when delivering BI solutions
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The problems encountered

• Technology issues
• Complex infrastructure
• Data strategies
• Increased demand for information
• Diversity of end user information delivery needs
• The right technology or technologies

It is widely recognised that solving these BI
problems is not going to be achieved by
technology alone
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The problems encountered

• Alongside the Technology implemented
• Education and training
• Cultural and process changes
• Skills deficiency
• Expectations

The people side of BI is one of the main
reasons why Obis Omni exists
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The requirements of the Business Intelligence
Community

• The research that created Obis Omni
• 76 did not feel there was currently a Business
  Intelligence Community outside their organisation
• 8 were unsure giving answers such as Bound to
  be, but not sure what it is or only a very
  fragmented one
• 72 wanted to be part of a dedicated Business
  Intelligence Community
• 14 were unsure of joining until they knew the
  content and the security level of the Community

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The requirements of the Business Intelligence
Community

• What information would you like access to?

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The requirements of the Business Intelligence
Community

• What events would you be interested in attending?

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The requirements of the Business Intelligence
Community

• What specifically focused events would you rather
  attend?

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Introduction

• Obis Omni is a free and independent Business and
  IT Community
• We cover the increasingly broad-reaching aspects
  of Business Intelligence including
• ? Data Warehousing ? Business Analytics ?
  Corporate Performance Management ? Compliance ?
  SOA ? Business Process Management ? Data Quality
  ? Master Data Management ? plus many more

Bringing the Business Intelligence Community
Together
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The Obis Omni Community
Members Wide variety of departments Business IT
job functions All vertical markets inc. Public
Sector
Advisory Board Members Leading practitioners
from a multitude of industries and job functions
Media Partners Analysts Associations Publications
Business Schools Events companies
Suppliers Resellers Consultancies Hardware
vendors Software companies Service providers
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The Obis Omni Community

• An Overview
• Obis Omni provides an
• Easy route to Business Intelligence information
• Arena to fast track project research, learning
  and sourcing solutions
• Environment to network online and offline
• Opportunity to build long term relationships

Our Community is driven by the needs of our
Members
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Micro-Communities

• We recognise that each vertical market faces its
  own issues. As a result, we have launched our own
  Micro-Communities to tackle these specific
  challenges
• Financial Services
• Manufacturing
• Professional Services
• Public Sector
• Retail
• Telco/Media/Comms

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Meeting the needs of the Business Intelligence
Community

• Our Members
• Organisations include
• Abbey Financial Markets ACE INA Group Allied
  Bakeries AutoRestore
• BP BT DTI Ford Financial Europe Gala
  Group - Coral Europe Gartmore Investment
  Management GlaxoSmithKline Group 4 Securicor
  Halliwells LLP Hiscox Insurance Homebase
  Honda Europe HPC ISBAN Kingston
  Communications Kuoni Travel Ltd Leeds City
  Council Legal Services Commission London
  Borough of Ealing Network Rail Newham Council
  Osborne Clarke Royal Mint RWEnpower
  Scottish Executive Shire Pharmaceuticals Ltd
  The Guardian The NHS Confederation The Steel
  Construction Institute T-Mobile Virgin
  Holidays Virgin Trains VISA Europe Warwick
  Business School WHSmith WSP John Lewis
  Partnership Debenhams Michael Page Unilever
  PepsiCo

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Meeting the needs of the Business Intelligence
Community

• The Community surveys
• What are the biggest challenges facing BI
  professionals?

• How to manage knowledge (focus on people rather
  than IT)
• BI is still not completely understood by most
  organisations
• Getting people to use it properly
• An understanding of BI Competency Centres and
  their use
• Information is still held in silos
• Industry sectors have specific requirements

Knowledge needs to be shared in order to maximise
delivery
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Obis Omni Member Issues

• Through networking and surveying our members,
  the issues that our members are currently facing
  include
• Gaining business buy-in
• Data Quality
• Culture and Change
• Data Virtualisation
• Business Intelligence Competency Centres (BICCs)
• Consolidation of BI Market

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The benefits of networking

• Networking Events
• Obis Omni Members and Advisory Board
• Micro-Community Specific
• SIG Specific
• Regional Specific

It is naive to assume that the issues and
challenges we encounter on a daily basis are not
common to others, and much can be gained by
sharing, learning and knowledge gained Anthony
Flack Manager Business Information -
Finance ISBAN
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To conclude

• Obis Omni Bringing the Business Intelligence
  Community Together

Natasha Judge natasha.judge_at_obisomni.com 44
(0)20 7138 7900