Privacy Policy Issues

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Privacy Policy Issues Pages

• Erika Moore

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Overview

• Why are privacy policies important?
• Privacy Organizations
• What should a privacy policy include?
• Examples
• References

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Why are privacy policies important?

• Trust
• Credit card information
• Personal data name, address, etc
• Email
• Legal Issues

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Trust Email

• Don't assume that people will sign up for a
  newsletter just because it's free. You have to
  tell them, right there, what they will get and
  how frequently it will hit their mailboxes. Also,
  you must provide an explicit privacy statement or
  an opt-in checkbox right next to the entry field.
  Otherwise, you have little hope of collecting
  email addresses other than mickey_at_mouse.com.
• Jakob Nielsen, www.useit.com/alertbox/20021223.htm
  l

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Email Good Bad Examples

• www.cheskin.com/p/ar.asp?mlid7arid40art0

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Privacy Organization TRUSTe

• Nonprofit organization that certifies and
  monitors web site privacy and email policies,
  monitors practices, and resolves consumer privacy
  problems.
• Model privacy policy available at
  www.truste.org/about/materials_and_reports.php
• www.truste.org

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Privacy Organization BBBonline

• The BBBOnLine Privacy Program awards the privacy
  seal to businesses that have proven to meet the
  high standards set in the program requirements,
  including
• posting of an online privacy notice meeting
  rigorous privacy principles
• completion of a comprehensive privacy assessment
• monitoring and review by a trusted organization,
  and
• participation in the programs consumer dispute
  resolution system.
• Provides requirements at www.bbbonline.org/privacy
  /threshold.asp

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What should a Privacy Policy include?

• Fair Information Practices
• Notice
• Choice
• Access
• Security
• Redress

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What else?

• Thorough
• Plain language
• Accessible/Findable
• Appropriate length
• Prioritize
• Up to date
• Contact information

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Example privacy.yahoo.com/

• Information Collection Use
• General
• Children
• Information Sharing Disclosure
• Cookies
• Your Ability to Edit and Delete Your Account
  Information and Preferences
• General
• Children
• Confidentiality Security
• Changes to this Privacy Policy
• Questions Suggestions

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Example www.google.com/privacy.html

• Data Collection
• Cookies
• Information Sharing
• Information Security
• Updating your Information
• Links
• Changes to this Policy

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References

• Nielsen, J. Alertbox. (Multiple issues).
  http//www.useit.com/alertbox/
• Riegelsberger,J. Sasse, M.A. (2000). Trust me,
  Im a .com. www.cs.ucl.ac.uk/staff/A.Sasse/trustme
  .htm
• TRUSTe. (2004). Your Online Privacy Policy An
  informational paper about drafting your first
  privacy statement or improving your existing one.
  www.truste.org/pdf/WriteAGreatPrivacyPolicy.pdf

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Thank You!

• Any Questions?