Digital Media

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Digital Media
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Digital Customer Insight

• I dont want to be persuaded and talked at. I
  want
• to be engaged, and I like to interact with the
  brands
• in my life as well as the people in my life.

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The New Reality

• Digital media is no longer experimental, it is
• proven. It is imperative that marketers now
  integrate
• digital into their marketing programs.

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On a Typical Day in Australia --
Behaviour is Changing
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Online is now also on Mobile

38 18-24 Forrester 2008
49 of Australians have visited a web site In the
last month on mobile MNET WWDS Study 2008
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The Mobile Advantage

• Mobile is the most targetable medium
• available.

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MOBILE KEY MARKET TRENDS
Mobile media makes ad go further

• Reading Rate More than 90 for SMS/MMS
  campaigns
• Click through rate 3 to 10 times higher than on
  the web
• Recall rate 60
• Unique Targeting right customer/right
  time/right place
• High pass-on 20

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• 10 Digital Ideas

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Idea 1 Free Previews

• Mobile carriers can feature as free content on
  their
• portals.

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Idea 2 Mobilise Your Materials

• QR Codes
• SMS Key Words
• Mobile Site

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Idea 3 Add Value for Sponsors

• Provide sponsors with content they can offer as
  free
• downloads.
• Ringtones
• Music
• Art
• Performances

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Idea 4 Leverage Sponsor Sites

• Provide them with your unique content that can be
  
• linked to from their sites.

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Idea 5 Sampling

• Use your content as free samples in your own
• promotion.

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Idea 6 Utilise Social Media

• Twitter
• Facebook
• YouTube

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Idea 7 New Engagement

• Build interest by engaging consumers in new ways.
• Photo-enable posters to receive content or
  discount
• Make mobile phone part of experience
• Pre-concert talk
• Behind the scenes look
• Different view of performance

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Idea 8 Build Mobile Database

• Invite patrons from ads in programs to send their
  
• mobile number to receive news, updates and
• special offers.
• Build database for personalised communications
• Monetise it by charging advertisers to include
  their special offers in those communications

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Idea 9 Live Streaming

• Stream performances online with highlights to
• mobile

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Idea 10 Use Your Imagination
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Thanks.