PSU Women's Rugby 2004

1
Youth and High School Rugby Strategic
Plan Mid-Year Update
2
To make rugby a legitimate high school sport
choice for all athletes by providing a great
experience on and off the field, and by gaining
increased recognition in high school and college
administrations through growth in numbers of
participants and an enhanced rugby brand.
Objectives
Improving Awareness Branding and Recognition
Improving the Players Experience
Building Strong Support Structures
3
2007 Completed Highlights

• State-Based Development Model re-launched - 10
  current members TX, VT, NC, SC, SoCal, HI, OR,
  TN, IL, FL
• iRB game development grant request to support
  professional staff in 14 SBOs in 2008
• Give Back to the Game Campaign Launched - 330
  volunteers identified, contact information sent
  to local youth high school leaders.
• Presence at USAR Live featured at four major USA
  Rugby events
• Gatorade sponsorship of SBO State Championships
• New Youth High School website launched
• Rugby HQ launched to collect best practice
• Youth Development Network (YDN) launched 650
  members
• Creation of development tools
• Medical Safety Guide
• Player Recruitment Retention Guide
• Parent Network Guide
• Referee Recruitment Training Guide

4
2007 Fall and Winter Activities

• Setanta Challenge Cup Youth Rally August 23-25,
  Chicago, IL
• SBDM Meeting November 30, San Diego, CA
• Youth and High School Referee and Coach
  Development training November 30, San Diego, CA
• Youth Conference on the Game December 1-2, San
  Diego, CA
• Creation of local Give Back to the Game pack
• Consulting process for SBO development
• Club start-up tool kit distribution partnership
• Creation of development tools
• Athletic director guide
• Collegiate alumni development guide
• Fundraising guide
• Media management guide
• Youth development camp guide

5
Completed Strategies

• From 2007 Strategic Plan

6
Completed Building Strong Support Structures 2007
Strategies

• Clubs/Program Development
• Launch recruitment campaign for coaches, referees
  and administrators for the youth and high school
  game (Give Back to the Game)
• Develop online team/club administrative tools
• Develop best-practice collection and
  dissemination process
• Develop Parent network best practice guide
• Create online access for materials
• Forming State-Based Organizations
• Identify and develop new State Based Development
  Model candidates
• Develop and implement consulting process
• National Organization and Governance
• Hold regional/state-based organization forum
• Identify and support current state based
  organizations
• Leverage USA Rugby events to recruit for local
  support
• Define roles of youth committee
• Launch PE Curriculum roll out program
• Identify best practice experts

7
Completed Awareness, Branding and Recognition
2007 Strategies

• Marketing
• Enhance youth website
• Develop relationships to get rugby on free
  television
• Leverage USA Rugby relationships to provide value
  to youth and high school programs
• Enhance communication and networking
• High School/College Recognition
• Identify high potential states for
  interscholastic recognition for womens rugby
• Increase awareness of rugby as an option for
  Collegiate athletic directors
• Create cooperative program for elevation to
  varsity status for collegiate programs
• Medical and Safety
• Medical access best practice guide

8
Completed Improving the Player Experience 2007
Strategies

• Referee Development
• Develop recruiting and retention best practice
  guide
• Coach Development
• Create on-going post-certification coach
  development tools
• Enhance online coach develop materials
• Player Recruitment, Retention and Diversity
• Launch new membership system for player tracking
• Recruitment and retention best practice guide

9
Strategies to be Completed

• From 2007 Strategic Plan

10
Building Strong Support Structures 2007 Strategies

• Clubs/Program Development
• Host high school/youth development conference
• Forming State-Based Organizations
• Create best practice guide for state based
  organizations
• National Organization and Governance
• Enhance state based organization network to
  include professional staffing to be completed
  in 2008
• Identify and support local youth development
  human resources
• Develop appropriate measurement and tracking
  tools to monitor growth of the game
• Create USA Rugbys pathway for high school
  varsity recognition

11
Awareness, Branding and Recognition 2007
Strategies

• Player Recruitment, Retention and Diversity
• Launch youth rugby initiative in two urban areas
• Identify minority role models for marketing
  materials
• Marketing
• Create media management best practice guide
• Investigate potential rugby friendly grant
  awarding bodies
• High School/College Recognition
• Create USA Rugby outreach plan for High School
  Athletic Directors

12
Improving the Player Experience 2007 Strategies

• Referee Development
• Create and launch high school and youth specific
  referee development process
• Develop youth and high school specific referee
  trainers
• Coach Development
• Create and launch non-contact rugby course
• Create and launch Orientation to Coaching course
• Develop local coach development resources
• Player Development
• Create player pathway to USA age grade
  representative teams
• Create technical and fitness player standards
• Facilities
• Develop fundraising guide and template