Title: RURAL%20TOURISM%20IN%20HUNGARY
1RURAL TOURISM IN HUNGARY
- The role and importance of the Hungarian
Federation of Village and Farm Tourism in
developing rural tourism in Hungary
.
2The counties of Hungary
3General information
- Country Hungary
- Area 93.000 square kilometre
- Population 10 millió
Data on the Federation
- Name of the federation Hungarian Federation of
Village and Farm Tourism - Number of members 19 county organisations, and
with these 1300 guest houses - Accommodation capacity 700 classified
guesthouses and 30,000 non classified
4Constitution objectives
- Improvement in the living conditions of the rural
population - Representation of the economic and legal rights
of hosts receiving tourists - Cooperation with organisations supporting and
fostering village and agrotourism - Continuous and comprehensive instruction
- Building an image for village and agrotourism
- Developing the quality of supply and fostering
sales
5Presidency
Name Position Speciality Dr.
Csizmadia László president Dr. Hanusz Árpád
vice president Information Technology
Dr. Szabó Géza vice president Education,
Training Benkovics László vice
president Finance Sípos Jánosné, Zsuzsa vice
president Classification, Marketing Geszt
i Jánosné vice president Organisation Dr.
Miklay Frigyesné, Eszter secretary-general
László
6 History of the Association I.
- In the 70s, together with the easing of political
pressure, the economic situation of village
people improved - Big houses were built but the majority of young
people left the villages - The empty houses were increasingly turned into
guest houses - Lack of quality control and organisation
- By the begining of the 90s the news of the
success of village tourism in Western Europe had
reached Hungary
7History of the Federation II.
- 1994-the Federation established with 35 members
- 1995-96 based on Western models a classification
guide and the rules are worked out - 1996-consultants start classification of
properties - 2000-number of members goes up to 116
- 2000-change in strategy, based on EU regional
guidelines - 2001as a result of restructuring the direct
membership of the Federation will consist of the
19 county organisations - 2002-2003 county organisations strengthen
- From 2003 the main focus is on organised supply
and effective marketing activity
8The definition of village tourism (according to
our Federation)
- Hospitality activity in well-kept rural
environment based on local and regional
attractions - Satisfies a wide range of needs for spending
leisure time - Provides accomodation, meals and programmes for
domestic and inbound tourism - this activity fosters wide-scale cooperation
between local organisers and hosts - It is a commercial activity
9 Attractions in our supply
- natural environment (thermal water, nature
reserves, unique natural formations) - traditional village life (customs, traditions,
folk festivals, handicrafts) - agricultural activity (ecological farming and
husbandry, horticulture, raising small animals) - Gastronomy (local cuisine, specialities, wines)
- Culture, architecture (historic buildings and
memorial places)
10Some typical Hungarian attractions
- Festival country-wide
- making plum jam in Szatmárcseke
- walnut festival in Milota
- pumpkin festival in Nagydobos
- Wine -tour
- Apple-tour, horse-radish-tour
- Sausage making, cooking Goulash soup and fish soup
11 Craftsmanship
- Folk architecture
- Peasant furniture
- Ceramics
- Folk costumes
- Artisan Camps
12Palóc cottage
13Hand painted jug from Hollóháza
14Folk costume of Boldog
15Artisan camp
16This is how rag carpet is made
17 Other attractions
- Gastronomy
- Hungaricums
- Ecological products
- Safeguarding helath, recreation
- Thermal waters, excursions
- Sports (riding, angling, carriage ride,water
sports) - Welcoming people with disabilities (wheelchair
access)
18Hungaricum Paprika hanging out to dry
19Carriage ride
20Riding school
21Angling
22 The complexity of rural tourism
23Cooperation
- The Federation maintains close ties with
- State institutions
- Local governments
- Non-profit specialist organisations
- Tourism bureaus
- Travel agencies
24The marketing activity of the Federations
Central Information Office
- Giving information to hostst and prospective
guests - Distribution of national and regional
publications and leaflets - Publishing promotional materials
- Participation at meetings of professionals
- Organisation of conferences and workshops
- Maintaining ties with state and professional
organisations
25 Factors hampering development
- Lack of continous funding that results in
- Unstable financial situation
- It is difficult to do long-term planning
- There is no funding for research, thats why the
trends are not easy to identify - More efficient marketing activity would be needed
- Cooperation is not always working well, lack of
unity can be experienced
26Main tasks in developing rural tourism
- Closer cooperation with state organisations,
local governments - Strengthening ties with professional
organisations - Developing complex supply-finding new target
markets - Publishing a larger number of informational and
educational materials - Spreading the use of Internet
- Organising courses to train hosts and consultants
- Gathering and processing statistical data
27Change in the number of hosts between 1998 and
2002
28Change in number of guests between 1998 and 2002
29Change in the number of guest nights between 1998
and 2002
30 Thank you for your attention!