Who's Who The Rivals

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50 pre-Olympic Programs. Each program intensely
focused on one of the top Olympic disciplines of
the 2008 Beijing Olympics. Produced by CCTV
Sports and SportsNow! Inc.
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• CCTV SPORTS and SportsNow!

• The 2008 Beijing Olympics will probably be one
  of the greatest international sporting events of
  the first decade of the 21st Century.
• No program has ever been produced that previews
  the top athletes and their events in such
  intimate detail before they compete in the
  Olympics UNTIL NOW!
• Chinas Olympic superstars are mostly unknown
  outside China and have not been readily
  accessible to the world media.
• Chinas coming out into the world stage has
  changed the worlds 20th Century premise.
• CCTV Sports and SportsNow! will produce these
  50 Programs working together. The Programs will
  start to be available for broadcast on 1-1-08 and
  all 50 Programs will be finished by March 1,
  2008. This timetable gives us access to the
  final competitions held before the start of the
  Olympics so that the Program is current,
  up-to-date and totally relevant.

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• Description

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• Whos Who?

• The top 50 Olympic events will be featured
  individually in each of these Programs.
• 50 programs of 24-minutes duration each.
• It is THE definitive Viewers Guide for the
  2008 Beijing Olympics.
• Features exclusive interviews with the top 50
  Chinese
• Olympic Gold-medal contenders and the top 50
  International
• athletes from the rest of the world in 50
  different Olympic sport
• disciplines.

Yang Wei
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• In the last 2 summer Olympics, the top 3
  countries in the final
• Gold Medal count were The USA, China and
  Russia.

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• The British Olympic Association took results
  from last years World Competitions and projected
  that China will surpass the U.S. by taking home
  the largest share of Gold Medals!

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• This is why there is a new world order of Gold
  Medal-talent and why your viewers will want to
  know Whos Who from China and internationally.
• Each and every athlete has his/her own
  compelling story to tell, for example

• Liu Xiang, the worlds 110 meter hurdles record
  holder, is special not just because he is the
  best, but because he amazingly continue to excel
  and outperform the competition in an event where
  only hundredths of a second make the difference
  between first and second place.

• He carries the hope of the Chinese people and
  that made his hands tremble in Shanghai in
  September of 2007 when he lost to Darion Robles
  from Cuba. We are sure that Xiang will prepare
  carefully for his competition and for his chance
  to fulfill Chinas hope for Gold in his event in
  the 2008 Beijing Olympics.

Watch VIdeo Liu Xiang win 110m hurdles in DoHa
2006
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• Will cover their preparations with on-camera
  comments, forecasts, as well as biographical
  information.
• Exciting footage of recent competitions adding
  up to Olympic qualification will be inter-cut in
  a lively, fast-paced manner.
• Professionally produced and edited with scripts
  for localization in each country.

Wu Peng
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• Format

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• Customizable for your market

• Access to Chinese and international athletes so
  that they can be interviewed by your local
  talent.
• Ability to include the athletes from your
  country or region.
• Customizable script for your particular
  audience.
• The series can be branded for your station /
  programming.

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• Interviews scripted in English and provided to
  rights holders who can easily add subtitles, or
  voice-overs in the local language.
• The series will be recorded in High Definition
  format.
• Series will feature dynamic editing and
  state-of-the art graphics.
• Series will be produced in China, using the
  best of CCTV Sports facilities and assets.

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• License Rights Available

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• License / Rights Available

• Broadcast
• Terrestial, Cable, Satellite, MMDS by COUNTRY,
  REGION, WORLD WIDE.
• Include sponsors from China during broadcast of
  the program in your country.
• Chinese brands will pay more than international
  sponsors for a program like this because this
  program is a partnership with CCTV Sports, the
  Governments top sports station, (CCTV 5) in
  China.

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• License / Rights Available

• Web
• World wide or individually, by country.
• People can access the programs through the
  internet with sponsors. Chinese brands will pay
  more than international sponsors for a program
  like this because this program is a partnership
  with CCTV Sports, the Governments top sports
  station, (CCTV 5) in China.

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• License / Rights Available

• Print
• A Book (Your Guide to The Olympics).
• Can be expanded to include other events not in
  the program.
• Magazines
• Magazine articles single edition or serialized
  will work extremely well for general-interest
  publications and in particular for dedicated
  sports magazines.
• Newspapers
• Cross-promote with tune in ads in the newspaper
  to drive viewership with your
  sponsors.

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• License / Rights Available

• Radio
• The nature of the series the scripted
  voice-over material, the in-depth interviews and
  the call of the athletes in competition, will
  surely hold the listeners attention and
  therefore is ideally suited for radio
  distribution!
• Same cross promotion strategy as above.

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• License / Rights Available

• Broadband/VOD
• The 50 programs can be offered on a PPV
  platform based on sharing revenue.
• The 50 programs can also be broadcast with
  sponsors within the program.

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• License / Rights Available

• Mobile Rights
• The content of the program, with its
  interviews, actual competition footage, enhanced
  production values and segmented scripting, will
  be ideal for repackaging and distributing to
  mobile receivers.

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• License / Rights Available

• Airline Rights
• The positive story lines, human interest
  aspects and general feel good content of the
  programs are ideal for exhibition to an in-flight
  audience. The shows can be exhibited as is on
  long-haul flights or re-edited to conform to time
  constraints on shorter flights. Moreover, with
  athletes from all over the world included in the
  series, airlines have the ability to choose those
  programs featuring athletes from countries or
  regions serviced by their particular flight
  destinations, thus enhancing their passengers
  viewing interest.

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• License / Rights Available

• Closed Circuit
• Theatres, restaurants, sports bars, screens in
  all places.
• Expand your licensing rights into your
  community to reach all demographics by offering
  the program in
• THEATRES Run an edited version of Whos
  WhoThe Rivals in your local theatres to reach
  the elusive young demographic with sponsors for
  fast food restaurants, video game products and
  apparel.
• BARS Target young single consumers with
  product sponsors such as beer and wine, personal
  health care, entertainment choices, cell phone
  carriers, hi tech products etc. The ultimate
  choice for lively debate over the best-chance
  winner for a Gold Medal in the 2008 Beijing
  Olympics.
• RESTAURANTS Further target family restaurants
  with safe viewing, non-offensive content for all.

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• License / Rights Available

• Music Rights for Cell Phones
• DVD Sales
• Create an opportunity for radio giveaways using
  the DVD based on Olympic trivia from information
  covered in each program. Trivia quiz will be
  sponsored and will run in fixed time slots each
  day the television program airs thus allowing for
  tune in promotion.

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• Conclusion

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• Conclusion

• A unique program with the most sought-after
  Olympic Gold Medal contenders from China and
  internationally.
• A customizable, localized and modular program
  that enables your company to include your
  countrys athletes, in your countrys local
  language and with your local or national
  sponsors.
• Opportunity to bring your sports journalists to
  the site where the Chinese athletes will be
  interviewed in order to have your journalists ask
  questions that will be of particular interest to
  your viewers.

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For more information contact
SportsNow! Inc. PMB 152 5900 Isla Verde Ave.,
L-2 Carolina, Puerto Rico 00979 Hector Figueroa
hector_at_iwantsportsnow.com Juliet Giamartino
Juliet_at_iwantsportsnow.com Tel 787
268-1572 Mobile [phone] Beijing 86 135
2110 2177