MESA Business League

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MESA Business League

• Opening Ceremonies

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Welcome
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A Few Words From..

• Professor Krashinsky
• Chair of Management

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Agenda

• Professor Krashinsky
• MESA Business League Structure
• Break - Food
• Consultancy Challenge Structure
• How To Write a Marketing Communications Plan
  Bhupesh Shah
• Microsoft and Problem Definition Jason Brommet

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Skills That Define You

• Team-work
• Creativity
• Strategic
• Leadership

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Three Challenges

• Consultancy Challenge
• Marketing Communications Plan
• Strategic Management Challenge
• Business Report
• Simulation Challenge
• Peer-to-Peer Simulation

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Structure
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Points Structure
Surprises?
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A Champion Will Rise
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Prizes

• Consultancy Challenge
• Surprise!
• Strategic Management Challenge
• iPod Nano
• Simulation Challenge
• Shuffle
• MESA Business League Champion
• Netbook
• Ticket to Business Conference (valued at 1000)

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Break

• QA
• Food
• Consultancy Challenge is next

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Consultancy Challenge

• Microsoft Ultimate Steal
• Create
• Consult
• Communicate

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Structure

• Round 1 Qualification Round
• Round 2 Presentation Round

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Timeline
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How To Write A Marketing Communications Plan

• Presented by Bhupesh Shah
• Ethnicomm

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Bhupesh Shah ethnicomm inc. January 19th 2009
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Getting settled
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How to write a marketing communications plan
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Capture attention
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Review and Analysis
market review competitor analysis
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Creative

• creative brief based on objectives, target,
  research and USP
• creative strategy, tone, style, engaging the
  consumer

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Media
objectives (who, when, how, why) strategy (what,
why, how) reach/frequency/continuity marketing
coverage timing mix
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Connecting the dots
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know how

• use the information provided by the client as a
  base
• do your own researchgather your own insights
• acknowledge history but dont repeat it
• recommendations must be executable

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the know-brainers

• know the client, competition and the market
• know the numbers
• know how to stay on point
• know how to engage the client

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Win-Win

• on strategy
• on target
• on time

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differentiation
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Microsoft and Problem Definition

• Jason Brommet
• Senior Product Manager

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Consultancy Challenge Begins Now...

• Good Luck