Where in the World are Marina

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• Where in the World are Marina Elizabeth?
• April 15, 2003
• Country Presentation
• MBAD 6174

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NATIONS FLAG
Italys flag is made up of three equal- sized
rectangles of green, white and red. The green is
beside the flagpole.
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THE COUNTRYSIDE
                                               
                                         Located
in southern Europe. Italy is a boot-shaped
peninsula that extends into the Mediterranean
Sea. It is bordered by Monaco, France,
Switzerland, Austria, and Slovenia. Size Italy
covers 301,250 sq km, including the islands of
Sicily and Sardinia. Population The population
of Italy is about 57,634,300 (July 2000).
Climate Mostly a mild, Mediterranean climate.
The far north is cold and mountainous the south
is rugged, hot and dry. Major Rivers Po River,
Arno River Tiber Mountain Ranges The Alps
along the north the Apennines through the center

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ITALY

• Official name Italian RepublicLegal
  system Based on civil law system,appeals treated
  as trials de novo judicial review under certain
  conditions in Constitutional Court
• National legislatureBicameral Senate of 315
  seats Chamber of Deputies of 630 seatsNational
  electionsMay 13th 2001 next election due in
  2006

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CULTURE-FOOD

• North Region
• Olives, pesto genovese, fruit, honey, polenta,
  beef, cheese.
• Central Region
• Olives, pasta, vegetables, cheese, bread, beans,
  boar, deer, rabbit stew, lamb, beef, goat,
  porchetta, chilies. World famous parmesan
• South Region 
• Seafood, octopus, orecchiette, vegetables, fruit,
  grains, pizza, meat, cheese, flat bread,
  spaghetti, Ziti, puttanesca, eggplant parmesan.

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HISTORICAL BACKGROUND

• Etruscans arrived between 12th 8th century BC
• Ancient Greeks set up colonies along the southern
  coast.
• First Roman Republic, founded in 509BC,
  combination of the Etruscans Greek cultures.
• Roman Empire, divided into Eastern (overrun by
  Turks in 1453) and Western (undone by plagues
  famine) sectors.
• Lombards, Franks, Saracens, Germans Normans
  invaded peninsula.
• Rise of cities and a merchant class culminated in
  the Renaissance 15th century.
• First Spain then Austria controlled the peninsula
  followed by Napoleon.
• Kingdom of Italy declared in 1861.

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ECONOMY

• Since World War II
• Agricultural to a ranking industrial economy
• Same total per capita output as France UK
• Capitalistic economy-with a developed industrial
  north a less developed agricultural south
• Large public enterprises
• More than 20 unemployment.
• Most raw materials needed by industry and over
  75 of energy requirements must be imported.
• Government adopted stringent budgets, abandoned
  inflationary wage indexation system, and started
  to scale back its generous social welfare
  programs

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NATURAL HAZARDS

• Natural regional risks include
• Landslides
• Mudflows
• Avalanches
• Earthquakes
• Volcanic eruptions
• Flooding
• Air Water Pollution
• Acid rain damaging lakes

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POLITICAL ENVIRONEMRNT

• Government type Republic
• National capital Rome
• Administrative divisions 20 regions
• Independence 17 March 1861
• National holiday Anniversary of the Republic, 2
  June (1946)
• Constitution 1 January 1948

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POLITICAL ENVIRONEMRNT

• President
• Elected for a 7-year term by an electoral
  college of the Senate
• Chooses prime minister nominates a number of
  Supreme Court judges
• No executive powers
• Current prime minister is Silvio Berlusconi
• Council of Ministers
• Headed by a prime minister appointed by the
  president on the basis of ability to form a
  government with parliamentary support.

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Technological Environment

• Communications
• Telephones (main lines) 25M (1999)
• Mobile Cellular 20.5M (1999)
• Radios 50.5M (1997)
• Radio BS 4,600 (1997)
• TV BS 358 (1995)
• TV 30.3M (1997)
• ISPs 93 (2000)
• Internet Users 19.25M (2001)

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Trade

• More than half of international trade with other
  members of EU
• Principal trading partners in order
• Germany
• France
• US
• UK

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Trade

• Unfavorable balance of trade since early 1980s
• Cost of imported petroleum
• Two-way trade between Italy and US 36B (2000)
• US trade deficit with Italy 12B (2000)
• Italian economy is low profile in US
• Tourism balances overall deficit

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Trade

• Main Exports
• Clothing and shoes
• Motor vehicles
• Machinery
• Chemicals
• Fruits and vegetables

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Trade

• Main Imports
• Machinery
• Petroleum
• Motor vehicles
• Textile yarns
• Metals
• Food

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Marketing Concerns

• Economic institutional reforms necessary to
  succeed in global economy
• New legislation
• intellectual property protection law passed in
  July 2000
• Software piracy
• Films
• Music
• books

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Marketing Concerns

• Complicated tax system
• Labor rigidity
• Lack of physical infrastructure in parts of the
  country
• Crime level
• Distribution channels
• Well established in fashion industry
• Fragmented in food processing
• Unemployment exceeds 11

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Futuristic Outlook

• Strategic location in the EU
• Exporters will target this market
• Best opportunities in terms of market size
• Computer software
• Management consulting services
• Travel and tourism
• Third largest market in Europe in terms of sales
• Italians have spending power
• Life style

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World-Famous Inventions

• Battery by Count Alessandro Giuseppe Antonio
  Anastasio Volta
• Eyeglasses with convex lenses
• Thermometer by Galileo in 1593
• Radio by Nikola Tesla in 1895
• Parachute by Leonardo da Vinci
• Piano in 1720 by Bartolomeo Cristofori
• Scissors in Rome around 100 A.D.
• Yo-Yo toy from ancient Romans

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Interesting Facts
Take a guess
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Interesting Facts
Take a guess
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Interesting Facts
Take a guess
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WHAT DID YOU LEARN ABOUT ITALY?

• TAKE THE QUIZ AND SEE HOW MANY YOU CAN ANSWER
  CORRECTLY!!

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REFERENCES
http//www.aolsvc.worldbook.aol.com http//www.gre
atbuildings.com http//www.odci.gov/publications/f
actbook http//www.enchantedlearning.com/europe/it
aly http//www.lonelyplanet.com Zuckerman A., et
al Spain, Italy and UK courting US Exporteres,
World Trade, Nov2001, Vol. 14, Issue 11 Martin M.
T., Fortress Europe, Third World Quarterly,
1999, Vol. 20, Issue 4