1
Something web designy

• Keeping users happy

2

• lee_at_leemunroe.com

3
1. Communication
4
Friendly language
Source moo.com
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Friendly language
Source moo.com
6
Touch points
Source flickr.com/photos/duncan/
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Touch points
Source thebigwordproject.com
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Touch points
Source thebigwordproject.com
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Touch points
Source thebigwordproject.com
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2. KICS (Keep It Clear Stupid)
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Yes!
Book Yes! 50 Secrets from the Science of
Persuasion
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Limit choice
Source http//www.flickr.com/photos/_vina
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Wheres the banana?
Source wordpress.org
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Wheres the banana?
Source thebigwordproject.com
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3. Association
leemunroe.com
16
We all associate
Source http//www.youtube.com/watch?v-w9aVkQghQA
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Shops
Source amazon.co.uk
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Blogs
Source smashingmagazine.com
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4. Sign-up forms
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Barrier to entry
Source freshbooks.com
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Barrier to entry
Source nytimes.com
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Instant feedback
Source 37signals.com
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5. Defensive design
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Murphys Law
Murphys Law Whatever can go wrong, will go wrong
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Error messages
Source facebook.com
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Help
Source digg.com
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404 pages
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404 pages
Source twitter.com
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404 pages
Source leemunroe.com
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Progress
Source futureofwebapps.com
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Location
Sourcelast.fm
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Breadcrumbs
Source deviantart.com
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1. Communication
2. Keep It Clear Stupid
3. Association
4. Sign-up Forms
5. Defensive Design

34

• lee_at_leemunroe.com