ANA Leadership Development Day

1

The Latest in Association Technology

• ANA Leadership Development Day
• October 31, 2008

2
Agenda

• Setting the Stage
• Practical Tips You Can Use Now
• Real-World Examples You Can Adapt
• Whats Next?
• Resource List

3
Setting the Stage
4
Setting the Stage
5
Compare.com Site Usage
6
How Associations Should Respond

• Enable access/involvement how and when members
  want it
• Experiment
• Research, research, research...and use the data!

7
Practical Tips LogMeIn
8
Practical Tips delicious
9
Practical Tips Google Reader
10
Practical Tips YouSendIt
11
Practical Tips TinyURL
12
Practical Tips Google...
13
Practical Tips Google Docs
14
Practical Tips 5 second test
15
Real World Social Media Marketing
Source www.beingpeterkim.com
16
Real World Facebook
17
Facebook Page vs. Group
18
Real World LinkedIn
19
Real World LinkedIn

• Collaborate communicate with
• file sharing
• project management
• business trips

20
Real World Twitter
21
Real World Twitter
22
Real World Blogs
23
Real-world Blogs
24
Real World Blogs
25
Real World You Tube
26
Real World YouTube
27
Real World Wikis
28
Real World Wikis
29
Real World Community
MyIBAT www.ibat.org
30
Real World Community
Newsfeed
Poll
31
Real World Directory
32
Whats NextWhen Did We Start Trusting Strangers?
33
Whats NextWhen Did We Start Trusting Strangers?
34
Whats Next Mobile Site Access
35
Mobile Site Access
36
Software as a ServiceSaaS

• Application is hosted as a service provided to
  customers across the Internt
• Rent instead of own
• Examples Hotmail, Salesforce

37
Gilberts Principles of Social Media Strategy

• Don't Take It Personally
• Tell the Truth
• Make Their Job Easy
• Be a Useful Source
• Prioritize Your Efforts
• http//tinyurl.com/3onryn

38
Resource List

• www.pewinternet.org
• www.facebook.com
• www.linkedin.com
• www.bloglines.com
• www.delicious.com
• http//tinyurl.com/646zcz
• (Universal McCann report)

• www.memberfuse.com
• (used on IBAT.org site)
• www.asaecenter.org/wiki
• www.rims.org
• www.ibat.org
• http//blogs.asaecenter.org
• www.higherlogic.com
• (used on rims.org website)
• www.myamphi.com
• (used on ANA NurseSpace)

39

• www.associationsocialmedia.com
• www.onlinemarketerblog.com
• www.readwriteweb.com
• www.compare.com
• www.beingpeterkim.com/2008/09/ive-been-thinki.html
  
• www.gilbertcenter.org
• www.hcplive.com/mdnglive/Nurses_Notes
• www.fivesecondtest.com

40
Thank You!

• Download this presentation at
• http//www.distilledlogic.net/resources/presentati
  ons.html
• Contact me at 202/320-3060 or dina_at_distilledlogic.
  net