The Blog that Almost Ate Marqui

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The Blog that Almost Ate Marqui

• SRI Beyond Blogs and Social Networks Conference
• Janet Johnson VP Communications
• December 1, 2005

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Were in the midst of historic change

• Internet
• Moving from Web 1.0 to Web 2.0 linked
  communities
• Companies
• Moving from monologues to dialogues
• Consumers
• Surf 1990s ? Search 2000s ? Subscribe 2006

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Consider the porous membrane
Conversations youre having
You
Conversations about you
Concept Hugh MacLeod, gapingvoid.com
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Marquis entry into the blogosphere

• Blogosphere is the beginning of broadly adopted
  interactivity online
• Marqui broke boundaries and barriers in December
  2004 by paying bloggers to blog about us
• It got people talking

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Conversations can be harsh
It is a vice.
Its just socially unacceptable.
Just bad etiquette.
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Reality can bite
The Marqui white paper PDF is badly created.
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But blogs Google juice
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Blogs really Google juice
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Case Study Marqui Metrics

• Customer acquisition rate has grown by
  43/quarter
• More than 120 pieces of press coverage
• BusinessWeek x 3
• Forbes
• USCs Online Journalism Review
• Blogspotting
• Duct Tape Marketing
• Multiple Excellence in Marketing awards

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Six rules of engagement

• Develop thick skin
• Be absolutely honest
• Have a point of view
• Do your research
• Engage your detractors
• Drive to closure

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