What is PR

1
What is PR?

• PR is a management strategy
• PR is a social activity
• PR is unlimited in utility, range, depth,
  intensity, applicability, style
• PR is based upon positive relations and aims for
  positive results
• Thus, PR is positive, even though PR has Bad PR

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Publics Relations

• PR Publics Relations
• Publics internal/external, target/ intermediate,
  primary/secondary, current/future, etc.
• Relations Win/Win results between the
  organization and its publics. Relations are
  positive thus PR is a positive activity.

3
Mission of the Organization

• Why are we here?
• What do we do?
• Where do we want to go?
• How fast can we get there?
• How do we know when we arrive?
• In what manner do we conduct ourselves in the
  process?

4
Mission Statement

• Answers the questions on
• Why are we here?
• What do we do?
• Where do we want to go?
• What manner do we conduct ourselves along the
  way?

5
Mission Statement

• Who we are
• Our vision
• Our values
• Our strategies

6
History of PR

• As ancient as civilized humankind.
• First known ex Babylonian D. of Ag. Note
• Techniques are timeless
• - Short, memorable messages
• - Medium is the Message
• - Multi-media
• - Use of symbols, branding, heroes,
  promotion, special events, image mgt.

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OK, Heres Some Examples

• Veni, Vidi, Vici - Julius Caesar
• Biblical Rainbow after the Flood
• Oral, cave walls, papyrus, tablets, buildings,
  signal lamps, bugles, arrows, boats, runners,
  minstrels, printing press, semaphore, pigeons,
  Pony Express, telegraph, telephone, phonograph,
  photography.
• Egypt, Rome, Early Christianity, Islam, East Asia

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Techniques through the Ages

• Branding Israelites, Romans, Crusaders, Swedes,
  Mongols, Native American, British.
• Heroes (Enemy at the Gates) Hebrew, Greek,
  Roman, Swiss, English, Scottish, American.
• Promotion Caesar, The Crusades, Eric, Luther
• Special Events Romans, Feudal Europe
• Image Mgt Monarchies, The Church, The Military,
  The Academy.

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PRs Formal Development

• Sam Adams
• Common Sense
• The Federalist Papers
• Davy Crockett, Ol Hickory, Wild West/RRs
• Spanish-American War
• Muckrakers Progressive Era
• World Wars I II
• Post-War Boom Technology

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PR The Organization

• Public Relations in Support
• Company or Agency Model
• Company Model Line Staff
• Agency Model Constellation of Talent
• Company PR opens/maintains lines of
  communication, paves the way for marketing,
  protects the company from attack, enhances the
  company image.

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Tomorrow PR Theory!