Beth Springer EVP ,

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Beth Springer EVP , International Natural
Personal Care The Clorox Company
Lyne Brown Vice President Sales, Cleaning
Division The Clorox Company
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The Future Started Yesterday Strategic Planning
for the 21st Century An Interactive Dialog
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Clorox Then
1913 Founded as an industrial bleach
company 1928 Went public 1957 Acquired by
Procter Gamble 1969 Independent again, still
making only liquid bleach
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Clorox Now
Sales of 5.3 Billion
8300 employees
20 outside USA
More than two dozen plants in the USA
Manufacture products in 25 countries
SIX RD facilities
Traded on NYSE
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Leading Consumer Brands
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Strategy Fundamentals are Unchanged

• Answers Key Questions
• What is our Purpose?
• What is the Definition of Winning?
• Where do we Compete?
• How do we Win?
• How Should we Configure?

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Strategy Fundamentals are Unchanged

1. Answers Key Questions
2. Outside / In

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Strategy Fundamentals are Unchanged

1. Answers Key Questions
2. Outside / In
3. Long term horizon

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Strategy Fundamentals are Unchanged

1. Define winning
2. Outside / In
3. Long term horizon
4. Simplify complexity

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Strategy Fundamentals are Unchanged

1. Define winning
2. Outside / In
3. Long term horizon
4. Simplify complexity
5. Conscious and distinctive choices

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Strategy Fundamentals are Unchanged

1. Define winning
2. Outside / In
3. Long term horizon
4. Simplify complexity
5. Conscious and distinctive choices
6. Actionable

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Strategy Fundamentals are Unchanged

1. Answer Key Questions
2. Outside / In
3. Long term horizon
4. Simplify complexity
5. Conscious and distinctive choices
6. Actionable

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Strategy in the 21st Century

1. . . . . .
2. . . . . .
3. . . . . .
4. . . . . .

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Strategy in the 21st Century

• Some of our Thoughts Coming into the Dialog
• Strategic Planning is an oxymoron
• Connections are tighter inside the company
• Connections outside the company are more common
  and often critical

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