Apollo XIII

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Leaders in Sustainability

• PP 290
• UCLA
• Magali Delmas

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Class 1 Introduction

• Introductions, group formation
• Rules of the Fishbanks game
• Fishbanks game
• Debriefing

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PORTER 1995Fixed trade-off Ecology versus the
economy?

• Industrys private costs for prevention and
  cleanup
• costs that lead to higher prices and reduced
  competitiveness
• This is a static view of environmental regulation
  were everything except regulation is held
  constant
• i.e. technology, products, processes and customer
  needs are fixed

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A world of dynamic competition

• Companies operate in a world of dynamic
  competition not in the static world of much
  economic theory
• Firms constantly find innovative solutions to
  pressures of all sorts from competitors,
  regulators and customers
• Environmental management offers opportunities to
  innovate, differentiate products, reduce costs,
  or otherwise enhance the profitability of
  operations

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Environmental innovationcan pay

• Interfaces
• Patagonia
• See http//www.greenbizleaders.com/

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Topics that will be studied in the course

• I. The context for sustainable management
  tragedy of the common and environmental
  regulation
• II. How to measure and communicate environmental
  performance, environmental performance and
  financial performance
• III. The power of information eco-labeling and
  green markets
• IV. Managing stakeholders
• new types of relationships between firms,
  regulatory agencies, NGOs and communities and
  suppliers

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Teaching method

• Case discussion (Patagonia)
• Lecture/discussion
• Speakers (California Climate Action Registry,
  Greenopia)
• Group project

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Grading

• Group Presentation 20 (group presentation on
  case or other material)
• Class Participation 20
• Individual Write-Up 25 (one individual write-up
  on a session of your choice)
• Group Project 35 (report and presentation)
• No LA CP

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Group presentation

• GROUP assignment Each week 5 slide PowerPoint
  presentation due (analysis of case)
• GROUP presentation Each week 1 group presents to
  the class their recommendations
• The other groups challenge the group with
  questions