Title: Nisbett and Wilson, 1977
1Nisbett and Wilson, 1977
- Word pairs to memorize
- Answer my question as fast as you can
- 1/2 class
2Nisbett and Wilson, 1977
- Surf...............Moon
- Beach............Shells
- Ocean............Waves
- Surf................Moon
- As fast as you can....
3Nisbett and Wilson, 1977
- Everyone................Group
- Team......................Organization
- Crowd.....................Workers
- Everyone................Group
- As Fast as you can...write it down
4Wilson, 1985
- Say enjoy task...spend more time on it
- More attractive they say landscape is...more
pleasure revealed in facial exp - The happier said they were with date...the longer
the relationship lasted - UNLESS ASKED TO ANALYZE REASONS FIRST
5 Millar and Tesser (1989)
- Cognitive behaviors (business investing
- Analyzing reasons may increase accuracy
- Affective behaviors (relationships, art)
- Focusing on your feelings may be more helpful
- HOW DOES THIS FIT WITH NISBETT AND WILSON?
6Beliefs and Judgment
7Attribution
- We have a strong need to explain what is going on
around us. - Attributions are our best guess as to what is
going on. - Negative events
- Unexpected events
8Why are attributions important?
- 1) Prediction and Control
- 2) Determine feelings, behaviors, attitudes
- ex. Person bumps you
- 3) Expectations about the future
- ex. Attributions of success and failure
9Attribution
- Ex. Uptown at the C.I. - Person says hi
- Attributions individual makes about situation
critical - Does the person like you?
- Are they just being polite?
- Did they mistake you for someone else?
- Do they just like your khakis?
- Are they rude?
10Attribution
11Lewinian Equation
- B S D
- Did Patty hearst rob the bank b/c of
dispositional qualities - Discounting Principle If S B are equal,
behavior should be discounted in making
dispositional attributions about a person.
12Attribution
- Patty Hearst Story - Our interpretation
(Attributions) as jurors are critical. - Did she rob the bank b/c
- criminal
- doesnt care about others
- was in love with S.L.A. leader
- Was tortured and trapped in closet for 57 days
13Dispositional versus Situational Attributions
(Heider, 1958)
- Distinguishing between 2 types of attributions
- 1) Dispositional Attribution - Attributing a
behavior to internal causes - 2) Situational Attribution - Attributing a
behavior to external causes
142 Models for how we should make attributions
- 1) Correspondent inference theory.
- Jones and Davis (1965)
- When does behavior correspond to
intentions/dispositions
15When Should We Make Correspondent Inferences?
- 1) Number of Effects -
- Refers to the number of possible explanations for
a behavior - The more the effects?
- The less effects?
- Ex. Why did Kevin go to the recycling rally?
- Correspondent inferenceWhat would it be?
16When Should We Make Correspondent Inferences?
- 2) Social Desirability - The less desirable the
behavior, the stronger the inference can be. - Ex.
17When Should We Make Correspondent Inferences?
- 3) Expectancy - If behavior is expected in a
given situation, it should not lead to a
correspondent inference. - Ex. A friendly salesperson
- Ex. Within context of birthday party, say you
love the gift.
18- Timing of the next exam...
19Models for how we should make attributions
- 2) Covariation Model of Causal Attribution
- Kelley (1973)
- Looks at how we determine causes of events from a
slice of behavior
20Kellys (1973) Covariation Model
- Interested in 3 types of information
- 1) Distinctiveness Information- How does the same
person react to different info? - 2) Consensus Information - How did other people
react? - 3) Consistency Information - What happens to the
behavior at another time when person and stimulus
the same.
21Kelleys Covariation Model
- Person raves about a film
22Kellys (1973) Covariation Model
- If Person is the cause
- Distinctiveness Low (Rave _at_ every film)
- Consensus Low (others)
- Consistency high (always this film)
23Kellys (1973) Covariation Model
- If the stimulus
- Distinctiveness High (Doesnt rave about other
films) - Consensus High (Others rave)
- Consistency High (Always rave about this one)
- Ex.
24Jones and Davis Correspondent Inference Theory
and Kellys (1973) Covariation Model
- These theories assume that humans are
rationalThis is frequently not the case. - GROUPS
25The Fundamental Attribution Error/Correspondence
Bias
- The Fundamental Attribution Error (FAE)- Tendency
for observers to underestimate situational
influences and overestimate dispositional
influences upon others behavior.
26The Fundamental Attribution Error/Correspondence
Bias
- Jones and Harris (1967)
- Essay on Fidel Castro
- I.V. - Choice (choice versus no-choice)
- I.V. - Essay (Pro-Castro versus Anti-Castro)
- D.V. - The degree to which individuals think the
essayist is pro - or anti-Castro. - BOARD
27Results (Essayist with No-Choice
28- 2 Volunteers (Must have thick skin)
29FAE
- Ross, Amabile, and Steinmetz (1977)
- Questioner and Contestant Scenario
- Randomly choose Q C
- 10 questions, 4 correct
- D.V. General knowledge of Q C
30The Fundamental Attribution Error/Correspondence
Bias
- Real Life Examples
- I am not Spock
- What are your professors like (situational
constraint classroom) - Job interviews
- Ex. GROUPS
31Why do we make the FAE?
- The impact of Salience on the FAE
- Salience - Refers to something that stands out
grabs our attention. - Diagram...
32Attribution is matter of perspective
- Observing others - Other salient causal,
therefore... - For ourselves - Situation salient causal,
therefore...
33How can this be applied to real life?
- Lassiter and Videotaped Confessions
- 2 Murder Trials
- Confession is central
- I.V. - Camera focus
- D.V. - Voluntariness
- D.V. - Verdict
- RESULTS?
34Why does the FAE occur?
- Quatrone (1982)
- 3 Stage Model
- 1) Identification - What is the person doing?
- 2) Dispositional Attribution -
- 3) Situational Correction - (Anchoring
Adjustment)
35Why does the FAE occur?
- Gilbert, Pelham, and Krull
- 1) Identification
- 2) Dispositional Attribution
- 3) Effortful Situational Correction
36Explaining the mechanisms behind the Fundamental
Attribution Error
- I.V. - Videotape (Anxiety provoking subtitles
hidden secrets, sexual fantasies versus Mundane
subtitles Ideal vacation, favorite hobbies) - I.V. - Load (No-load versus Load) -
- BOARD
37Results (Not Actual) How dispositionally anxious
is the person in the video?
38Is the fundamental attribution error actually bad?
- Evolutionarily can you think of any benefit to
making dispositional attributions automatically,
and then correcting for the situation in a
controlled manner?
39Attribution
- Based on the FAE, what do you think the jurors
decided in the Patty Hearst case?
40Any questions?
- Correspondent inference theory
- Covariation Model
- The fundamental attribution error
- Explanations for why we make the fundamental
attribution error.
41Questions for Class
- Hotel (Football playoffs and convention)
- Quiet/studious (Li vs. La)
- 65 versus 10
42Heuristics
- When we make judgments we often use heuristics.
- Heuristics - Strategies or rules of thumb that
allow us to make rapid judgments.
43The Representativeness Heuristic
- Strategy of judging the likelihood of things by
how well they represent or match particular
prototypes.
44Availability Heuristic
- Judge the likelihood of things in terms of their
accessibility in memory. - Estimate frequencies by ease of remembering.
- Ex.
45Anchoring and Adjustment
- Start with a reference point or anchor and then
you adjust. - Quatrone (1982)
46Illusory Correlation
- Perception of a relationship where none exists,
or a perception of a stronger relationship than
actually exists.
47Gamblers Fallacy
- Guess before each one - Flip coin - THTTT
- 50-50 chance, so 1/2 class should think heads,
the other half tails. However, tend to think a
relationship exists (illusory corr) - If a sequence of events does not look random we
will perceive a relationship that does not exist.