The Declining Fortunes of Shoe Repair

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The Declining Fortunes of Shoe Repair

• A case study of Mister Minit
• Mark Godson
• Principle Lecturer in Marketing
• Sheffield Hallam University

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The Minit Group

• Founded in 1957 by Donald H Ryan
• Based on American '10 Minute' Heel Bars
• First shop in Brussels
• Grew into a worldwide group
• Bought by UBS in 1997
• Group broken up and sold off in 2004

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Group Activities

• Shoe Repair
• Key Cutting
• Printing
• Photo Services
• Engraving
• Retailing

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Minit UK 1996 Turnover (125m)

• Shoe Repair (25m)
• Key Cutting (20m)
• Shoe Care (6m)
• Minit Direct (6m)
• Retailing (60m)
• Other (6m)

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Decline in Traditional Market

• Aging Market
• Changing Fashions
• Falling Price of New Shoes
• Electronic Keys
• Old Fashioned 'Cobbler' Image

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Shoe Repair

• Estimated 30 decline in last 10 years
• 2006 market value approx 60m
• (Total new shoe market 4,400m)

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2004 UK Sales of Footwear by Type (Mintel)
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Falling Price of New Shoes
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