CONTRAST

1
Concept 4 --
CONTRAST
If two items are not exactly the same, then make
them different. Really different.
Robin Williams The Non-Designers Design Book p.
53
2
CONTRAST Check-points
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If you use contrast, do it clearly so that there
is NO CONFUSION about what you are doing. When
you use contrast with lines, make them obviously
different. When you use contrast with colors,
make sure they are different even when printed in
black and white (which is what a color blind
person would see). When you use contrast with
typefaces, make certain they are completely
different and have no similar characteristics
that will link them.
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Based on information from Williams, R. (1994).
The Non-Designers Design Book, p. 62.
3
Bring your Valentine Dance the Night Away!
Bring your Valentine Dance the Night Away!
Its a PARTY!
Its a PARTY!
Sample A
Sample B
4
Course Outline THE POWER OF BRAIN-COMPATIBLE
LEARNING The Connecting Link, Inc. 5126
Ralston Street Ventura, CA 93003
Course Outline THE POWER OF BRAIN-COMPATIBLE
LEARNING The Connecting Link, Inc. 5126
Ralston Street Ventura, CA 93003
Sample D
Sample C
5
Sample E
Sample F

• Mark Tsongas
• 3434 Joshua Tree Road
• Mythical City, Nevada 555555
• [phone]
• Objective
• To obtain a full-time position with a dynamic
  firm in which I have the opportunity to move up
  as positions become open.
• Education
• Graduated from St. Olaf College, Northfield, MN
  with a Bachelor of Science Degree in Chemistry
• 1998 Graduated from the University of Alaska with
  a Masters Degree in Geology
• Work Experience
• 1996-1998 Distance learning tutor in chemistry
  for Nova Southeastern University ndergraduate
  on-line courses
• 1998- present Geology instructor at University of
  Alaska, Denali branch campus
• Hobbies
• Rock climbing, emergency medical care

Mark Tsongas_______________
3434 Joshua Tree Road
Mythical City, Nevada 55555
[phone] Objective
To obtain a full-time position
with a dynamic firm in which I have the
opportunity to move up as positions become
available. Education 1996 St. Olaf
College, Northfield, MN
Bachelor of Science Degree in Chemistry 1998
University of Alaska
Masters Degree in Geology Work
Experience 1996-1998 Chemistry Distance
Learning Tutor Nova Southeastern
University undergraduate on-line courses 1998-
2002 Geology Instructor
University of Alaska, Denali branch
campus Hobbies Rock
climbing, emergency medical care
6
Five Ways to Appear Taller Stand up
straight Put quarters in the heels of your
shoes Make your hair poofier Stand next
to short people only Wear cowboy boots
Sample G
Sample H
Five Ways to Appear Taller Stand up
straight Put quarters in the heels of your
shoes Make your hair poofier Stand next
to short people only Wear cowboy boots
7
Sample I
poets retreat
What Is It? Please join a merry little band of
word-smiths as we frolic in the woods, eat
exquisitely prepared meals, discuss favorite
works, and even spend time writing poetry.
Where? Experience the beauty of nature at the
Amicalola Falls Inn, perched high atop Cox
Mountain in the foothills of the Appalachian
Mountains, just miles from Chattanooga.
Whos Coming? Meet poets and poetry lovers from
all over the world who make this annual trek to
renew their spirits. Make new friends and network
with old acquaintances in the fresh mountain air.
What Do I Bring? Be prepared to share your latest
works, your favorite works, your newest ideas,
your many questions, your curiosity, and your
love for poetry. We take care of the rest!
How Much? For a priceless experience at a cost so
reasonable you wont believe it, contact our
registration office. How Long? Come for the week
or just for a day or two.
8
Sample J
Sample K
JANIES CHRISTMAS HOUSE Celebrate The Season All
Year Long! Tinsel Teapots Calendars
Candles Dolls Decorations Swags Wreaths Trees
Tablecloths If We Dont Have It, You Dont
Need It! 456-276-5203 We take MasterCard, Visa,
Discover
JANIES CHRISTMAS HOUSE CELEBRATE THE SEASON ALL
YEAR LONG! TINSEL TEAPOTS CALENDARS
CANDLES DOLLS DECORATIONS SWAGS WREATHS TREES
TABLECLOTHS IF WE DONT HAVE IT, YOU DONT NEED
IT! 456-276-5203 We take MasterCard, Visa,
Discover