The rebranding and remarketing of British Agriculture

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The permanent spotlight

• The wholesomeness of food
• The welfare of animals
• The look and bio-diversity of the countryside

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So what?

• British farm produce not seen as a premium
  product
• Farmers less trusted on food safety,animal
  welfare and looking after the countryside
  Regulation
• Not fit to receive support and environmental
  payments

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Owl hovered overhead. Beware ! Beware ! She
hooted, danger is all around you. Ive seen
drums of poison at the farm. Poison is in the
air and on the ground and on the plants. You
mean the humans have poisoned their own food
? said Vixen. They must be mad.
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All on Board

• Education
• Promotion
• Direction

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