Youth, The Link to Our Future

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Youth, The Link to Our Future

• Northwest Piedmont
• Workforce Development Board

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Northwest Piedmont LA 2002Predominant Industries
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Target Industries

• Logistics Distribution
• Art, Design, Entertainment, Sports Media
  Occupations
• Materials
• Hospitality
• Education Training
• Entrepreneurial

• Biotechnology
• Transportation Equipment
• Food Processing
• Value Added Agriculture
• Health Services
• Community Service
• Construction Extractive Occupations

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PROMISING CAREERS

• Logistics/Distribution
• Materials
• Transportation/Equipment
• Food Processing
• Hospitality/Tourism
• Design
• Value-Added Agriculture
• Biotechnology

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LOGISTICS/DISTRIBUTION

• The process of planning, implementing, and
  controlling the efficient flow of goods and
  services through the supply chain from producer
  to consumer.
• Regional Warehousing, Trucking, Air Freight,
  Logistics
• Yadkin Warehousing, Trucking.

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Market

• 95 billion and growing
• 15,000 jobs in NWNC
• Tends to be in step with economic cycles
• Average wage 33k
• Jobs drivers and handlers, some management/admin

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Regional Assets

• FedEx hub will allow region to serve multi-state
  distribution economy
• Proximity to major U.S. markets
• Workforce training programs already in place
• Regions traditional workforce could serve needs
  of distributors
• Truck Driver training at SCC

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Materials

• Producing and working with materials such as
  plastics and metals. End product is specialized
  input or tool for other production processes.
• Regionally Plastics, High-tech composites,
  Fabricated Metals
• Yadkin Fabricated Metals

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Market

• Jobs 300,000 in NC
• Provides inputs for nearly every other
  manufacture sector
• Globally competitive
• Wages in NC 45 US 33
• High demand for skilled prod. Workers

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Regional Assets

• Strong manufacturing base-close to customers
• Ties well with trans. equip., biotech
• Workforce training programs already in place
• Abundance of skilled production workers

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North Carolina 2002Predominant Industries
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Transportation/Equipment

• Manufacturers of autos, planes, and other
  vehicles and the suppliers that serve them.
• Regional Automotive suppliers, metal stamping,
  electrical equip.

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Market

• Jobs 33,500 in NC
• National leader in new and expanding facilities
• Growth occurring in US Southeast
• Wages in NC 42k increasing 24 over last 5 years
• Diverse workforce-from engineers to team
  assemblers

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Regional Assets

• Strong state effort committed to industry
• Regional industry already in place Martin
  Marietta, Brew Bicycles
• NWNC centrally located
• 1300 acre mega site east of Greensboro
• Existing workforce skills
• Encourage small specialized manufacturers

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Food Processing

• Plants that process raw fruits, vegetables,
  grains, meats, and dairy products into goods we
  buy at the grocer, including pre-packaged foods.
• Regionally Organic food products frozen foods
  meat processing
• Yadkin Beef, specialty and Frozen foods

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Market

• Jobs 71,000 in NC
• Strong growth despite recession
• Industry growth followed population to the South
• Poultry and specialty foods especially strong
• Dependent on low-skill labor

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Regional Assets

• Strong agricultural presence
• Opportunity to expand value chain of beef
• Tie in to growing tourism
• Internet offers new direct marketing channel
• Existing workforce skills fit well with industry

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Hospitality/Tourism

• Hotels, bed breakfasts, restaurants, and
  entertainment venues
• Regional Balance between the business traveler
  and tourist
• Overnight accommodations Eating and drinking
  establishments Hospitality education and
  training Exec. retreats Outdoor recreation

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Market

• Jobs 23,000 in NWNC
• NWNC received 3.5 million in occupancy taxes FY
  2001/.2002
• Most jobs are part-time at 7.00/hr
• Tourism is picking up
• High impact industry

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Regional Assets

• Links to agriculture
• State and local marketing programs
• Provides wages for emerging and aging out
  workforce
• Provides career ladder
• Autumn Leaves Festival, Bluegrass and Heritage
  Trails, Blue Ridge Parkway, wineries

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Design

• The art world meets computers. Traditional
  creative skills now transitioning to digital age,
  from computer-aided design (CAD) for auto parts
  to effects processing for motion pictures
• Regional Computer-aided animation and art,
  graphic design, industrial design
• Yadkin/Surry Creative entrepreneurs
• Artist

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Market

• Jobs 80,000 in NC
• High skilled workforce
• Highly dependent on entrepreneurial network
• Strong long term growth- 27 over last 10 years

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Regional Assets

• Strong support of local arts
• Technical design training programs at community
  colleges
• Complementary Industries (materials/metals,
  transportation equipment, tourism)
• Yadkin Valley Arts Council
• Develop high-speed internet and computing
  programs in schools

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Value-Added Agriculture

• Specialty agriculture that grows small scale high
  dollar products for niche markets
• Regional Viticulture, organic vegetables,
  grass-fed beef, ornamentals
• Yadkin/Surry Viticulture, organics

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Market

• Organic-fastest growing ag sector in country
• 20 annual growth since 1990
• 2002 US wine consumption-595 million gallons,
  21.1 billion in sales

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Biotechnology

• Development of new medical processes and devices
  using advanced technologies
• Regional Medical devices, biomaterials
  manufacturing, pharmaceutical research,
  bioinformatics
• Surry Manufacturing

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Market

• 28.5 billion in revenues, 250 growth in last
  decade
• 190,000 employed directly in biotech, doubling
  over last 10 years
• 535,000 in related industries
• Highly dependent on university relationship

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Regional Assets

• Strong statewide and regional commitment
• PTRP as regional focal point
• Workforce training focuses on lab technicians
• Surry Commercialization of new research,
  manufacturing space, need for low cost space,
  close link with Forsyth County

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Regional Assets

• Agricultural traditions
• Yadkin Valley American Viticulture Area
• Would benefit tourism
• Local Agriculture crops
• Farmers Market
• Surry Tie high dollar ag. with
  hospitality-specialty goods

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Secondary Industries

• Health Care
• Retail/Restaurants
• Home-based businesses
• Professional Services

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North Carolina Bachelor Degree
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North Carolina Associates Degree
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North Carolina Vocational Training
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(No Transcript)
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Where to Find Information

• http//www.ncesc.com/
• http//www.ncjoblink.com
• http//www.ncstars.org
• http//www.accesspiedmont.com
• http//www.angeloueconomics.com/northwestnc/
• http//www.nwpcog.dst.nc.us/

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What is the JobLink Career Center?
User-friendly facility Provides a variety of
services Blends resources to offer the best
service for all Provides One Stop
access http//www.ncjoblink.com
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JobLink Career Center Locations

• Forsyth County JobLink )
• Employment Security Commission
• 630 West Sixth Street
• 336-761-1700
• Forsyth Technical Community College West Campus
• 1300 Bolton Street
• 336-734-7716
• Goodwill Industries of Northwest North Carolina,
  Inc.
• 2701 University Parkway
• 336-724-3621

• Davie County JobLink
• Community College
• 1205 Salisbury Rd., Mocksville
• 336-751-1788
• Surry County JobLink
• Employment Security Commission
• 541 West Pine Street, Mt. Airy
• 336-786-4169
• Yadkin County JobLink 246 Main Street,
• Yadkinville, NC 27055
• 336-679-7833

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Partners In The Study

• Northwest Piedmont Workforce Board
• Northwest Piedmont Youth Council
• Community Stakeholders
• Corporation for a Skilled Workforce

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Approach to the Study

• Youth council and staff direction
• Existing studies and reports
• Secondary demographic data
• Stakeholder focus groups
• Business
• Education and training
• In and Out of school youth

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Stakeholder Groups

• Business
• Education
• In and Out of School Youth
• The Community

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Final Production

• A thorough rendering of the data and input as a
  report to the community
• What we saw heard and experienced
• Regional overview of stakeholder input and
  concerns
• Common issues at the regional level Vs. the
  county level
• Study report becomes a guide for developing local
  plans through the sub-council structure

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Major Storylines

• Counties Share Similarities In Youth Needs
• Lines of Communications are Broken
• Poverty Effects Hope
• Stereotyping Creates Friction
• Future Career Choices Lacking Information

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Study Conclusions

• The region has to get beyond government programs
  alone as the answer
• The Youth Council must build capacity that will
  result in positive change
• Educators must broaden their perspective for
  students to compete for and succeed in a job

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Study Conclusions

• At-risk youth are frustrated with the teaching
  styles and with their teacher relationships
• Many educators are frustrated due to not
  spending enough time on teaching

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Study Conclusions

• Educator focus has been on getting youth out of
  high school and into college
• Educators/counselors are not giving students
  informed choices
• Parents are heavy influencers of students who
  remain in school through high expectations and
  the mindset that leaving school is not an option

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Study Conclusions

• That influence is usually absent for those
  students who drop out
• Those who stay in school are likely to be a part
  of school extracurricular activities where they
  are influenced by mentors, role models, and
  activities with boundaries (rules/expectations)

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Study Conclusions

• Both low and high achieving students see a
  mutual lack of respect between teachers and
  themselves
• Both educators and students perceive community
  colleges as a place for losers
• Poverty is an intergenerational conundrum.
  Children are told by their parents if it was
  good enough for me, its good enough for you

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Study Conclusions

• There is a widely shared perception of regional
  economic development stagnation consequently
  there is the belief that there are few jobs that
  keep youth here
• Need to create an entrepreneurial spirit to help
  attract new businesses and to promote new
  start-ups

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Who Can Bend the Trends?

• A trend is not a destiny
• The stakeholders must bend the curve and
  establish a new trend
• Businesses
• Educators and trainers
• Youth
• The Community

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How?

• Community engagement is a must
• Establish a preferred future for the youth and
  their community
• Create strategic goals to get there
• Create a sense of belonging for all youth
• Establish a hard hitting campaign to keep youth
  in school and to go beyond high school
• Prepare educators and their students for the
  world beyond the schoolhouse door
• Build multiple bridges from secondary school to
  all post-secondary options
• Do not give this studys report lip service
• Talk but no action