Course Wrap Up

1
Course Wrap Up
2
The Written Presentation Part II

• Organization of the written presentation for
  Quantitative Research should follow a recommended
  format

3
The Written Presentation Part II

• Introduction/Background
• Research Objectives
• Concepts of Interest
• Research Method
• Discuss method, instrument, and implementation of
  method (e.g., means for recruiting, )
• Research Sample
• Discuss sample frame, number recruited, profile
  of participants
• Remember Classification questions

4
The Written Presentation Part II

• Findings
• Organize presentation sub-topics by COI
• Discuss questions that fall logically into COI
  area
• Quantitative Research Conclusions
• Limitations
• Recommendations for Future Research

5
The Written Presentation Part II

• Marketing recommendations
• Recall the purpose of the research exercise was
  to understand college students knowledge,
  attitudes, and behaviors toward the Nintendo Wii
• Based on what your team found, what can you offer
  the client in terms of research insights that can
  be used for marketing?

6
Remember

• The final project should
• Reflect a comprehensive research report
  (including secondary, qualitative,
  quantitative)
• Include recruitment screeners from qualitative
  research

7
The Oral Presentation
8
Presentation Details

• 10 minutes per team
• Problems Opportunities overview
• Opportunities Recommendation
• Problem Statement
• Qualitative Research (method details and key
  findings)
• Quantitative Research (method details and key
  findings
• Marketing Insights, recommendations

9
Presentation Order

• Monday, 4/20 Teams -
• Present in following order
• 1) VitaminWater 2) The North Face 3) Tide To
  Go 4) Converse
• Wednesday, 4/22 Teams
• Present in in following order
• 1) Axe 2) iPhone 3) Mac OS2

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Tips for the Presentation

• All members need not present, but all must attend
• Put the strongest person(s) forward
• Use others strengths where necessary
• Support your team members
• Support other teams

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The Biggest Do

• Be professional, but DO HAVE FUN

12
Presentation Donts

• Dont hide behind an avalanche of slides/overhead
  transparencies
• Dont be a distraction to yourself or to the
  speaker (Be attentive)
• Dont stop the presentation because the script,
  or the technology, isnt working
• Its not about the show, its about the
  information
• No one knows the data better than you and your
  team

13
Presentation FAQs

• Can we use Powerpoint technology to make the
  presentation?
• Are all group member required to present?
• Will the instructor need a copy of our
  presentation in addition to the report?

14
As The Audience

• All class members will be expected to attend both
  of the final class days
• AND it goes without saying that your attention
  will be required
• Any student who skips the last two class days or
  who leaves before the end of the class will be
  docked four points from his/her attendance

15
Course FAQs

• When will I get my final grade?
• How should I access my grade?
• Can I email or call you earlier than the posting
  date to get my grade?
• Will I be able to see the final project after the
  grade is in?
• Can I or my team have the final project returned
  at the end of the semester?

16
Other Details

• Office hours during the exam period will be
  irregular, generally mornings
• Meetings will occur by appointment
• Please review your scores thoroughly before
  Thursday, April 30 to ensure accuracy in points
  total