Marquette

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• Marquette
• To
• Market

Robert Young, CEO Paradigm Sensors Milwaukee,
Wisconsin
Research Scholarship
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Crossing the Technology Valley of Death
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What does it take to get an invention to market?

• Product Development
• Patent(s), Trademark(s)
• Entrepreneur or Entrepreneurial ability
• Business Plan
• Investors, Company

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Mechanisms for Tech Transfer

• Patents, licensing and various types of
  agreements are considered mechanisms for
  transferring technology. These mechanisms help
  businesses gain access to federal and university
  research, technical expertise, and/or special
  equipment and facilities in order to promote the
  movement of technology into the marketplace
• (The National Agricultural Library
  http//ttic.nal.usda.gov/nal_display/index.php?inf
  o_center6tax_level1tax_subject359).

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Characteristics of an Entrepreneur

• Good health. Successful entre-
• preneurs must work long hours
• for extended periods of time. When
• they get sick, they recover quickly

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Characteristics of an Entrepreneur

• A Need to Control and Direct. They prefer
  environments where they have maximum authority
  and responsibility and do not work well in
  traditionally structured organizations. This is
  not about power, though. Entrepreneurs have a
  need to create and achieve by having control over
  events.

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Characteristics of an Entrepreneur

• Self-confidence. Findings showed that as long as
  entrepreneurs were in control, they were
  relentless in pursuit of their goals. If they
  lost control, they quickly lost interest in the
  undertaking.

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Characteristics of an Entrepreneur

• Sense of Urgency. They have a never-ending sense
  of urgency to do something. This corresponds with
  a high energy level. Many enjoy individual sports
  rather than team sports. Inactivity makes them
  impatient.

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Characteristics of an Entrepreneur

• Comprehensive Awareness. They have a
  comprehensive awareness of a total situation and
  are aware of all the ramifications involved in a
  decision.

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Characteristics of an Entrepreneur

• Realistic Outlook. There is a constant need to
  know the status of things. They may or may not be
  idealistic, but they are honest and
  straightforward and expect others to be the same.

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Characteristics of an Entrepreneur

• Conceptual Ability. They have superior
  conceptual abilities. This helps entrepreneurs
  identify relationships in complex situations.
  Chaos does not bother them because they can
  conceptualize order. Problems are quickly
  identified and solutions offered. The drawback is
  that this may not translate well to interpersonal
  problems.

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Characteristics of an Entrepreneur

• Low Need for Status. Their need for status is
  met through achievement not through material
  possessions.

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Characteristics of an Entrepreneur

• Objective Approach. They take an objective
  approach to personal relationships and are more
  concerned with the performance and accomplishment
  of others than with feelings. They keep their
  distance psychologically and concentrate on the
  effectiveness of operations.

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Characteristics of an Entrepreneur

• Emotional Stability. They have the stability
  to handle stress from business and from personal
  areas in their lives. Setbacks are seen as
  challenges and do not discourage them.

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Characteristics of an Entrepreneur

• Attraction to Challenges. They are attracted
  to challenges but not to risks. It may look like
  they are taking high risks, but in actuality they
  have assessed the risks thoroughly.

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Characteristics of an Entrepreneur

• Describing with Numbers. They can describe
  situations with numbers. They understand their
  financial position and can tell at any time how
  much they have in receivables and how much they
  owe.

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Life Cycle of Technology
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• Taking Handheld Biodiesel Analyzer from
  Marquette Lab to Market

Paradigm Sensors

Robert Young, CEO Milwaukee, Wisconsin
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What makes the case for success when you have a
good product?
Sea Change in U. S. citizens perception of
Foreign Oil Farmers have power in the US Quality
of Air and Warming of Earth Leading to incentives
for production of biodiesel
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The case for coming out with a biodiesel analyzer
at this time

• Accelerated development of biofuel will
  positively affect our
• Economymore dollars stay home
• Environmentless toxic emissions
• National Securityless dependence on foreign oil

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Global Warming is proven scientifically and
governments start responding to the reality with
incentives for using biofuels.
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• Paradigm Sensors LLC, a Wisconsin-based,early-sta
  ge company, using technology developed at
  Marquette University, is well positioned to take
  advantage of the exponential growth in the
  alternative fuel industry by introducing the
  first proprietary, IS (Impedance Spectroscopy)
  handheld analyzer to test the quality and blend
  percent of biodiesel.

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What are key elements to success of your product
as opposed to others in the market?

• Proprietary Product that fills a need in a large
  market
• First to market
• Sustainability
• Good management team
• Barriers to Entry by others
• Nimbleness
• Investors
• Good Business Plan where the numbers show success

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First to Market

• Well positioned to take advantage of the
  exponential growth in the alternative fuel
  industry
• Introducing the first proprietary, IS
• (Impedance Spectroscopy) hand-held
• analyzer to test the quality and blend
• percent of biodiesel.

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Tests for the following Percent
Blend Total Glycerin Oxidation Methanol
i-Spec - Q100
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i-Spec Hand-held Market Opportunities
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Sustainable

• Over the next 15 to 20 years we may see biofuels
  providing a full 25 percent of the worlds energy
  needs.
• Alexander Müller, assistant director-
• general for the UN Food and
  Agricultural Organization

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Nimble Paradigm Sensors technology is not
limited to biodiesel.

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Biodiesel Must Meet Specifications

• Its critical that the fuel (biodiesel) meet
• the specifications. An off-specification
• batch can create problems and a bad
• batch of fuel can be devastating (for
• growth of industry).

Jenna Higgins National Biodiesel Board
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59 Out of Spec

• A US fuel quality testing project, co-funded
  by NBB and NREL, discovered that 59 percent of
  biodiesel samples taken between November 2005 and
  July 2006 were out of specification for
  incomplete processing, containing trace
  quantities of un-reacted di- and
  tri-glycerides.

Lubrication Magazine October 2007 Gary
ParsonsContributor
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Management Team
CEO Robert Young, President Technical Team
Martin Seitz, PhD, BSEE, MSEE Richard Hirthe,
PhD Charles Koehler, PhD and David Wooton, PhD
Marketing Katherine Nelson, Rick Nelson Board
and Advisors Michael Boroch, David Boyer, Laura
King, Bill Steinberg, and Herb Zien Legal
Counsel Cory Nettles, Quarles Brady LLP. Tax
Consultants Virchow Krause, LLC
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Marquette University PhD, Dick Hirthe, in Vienna,
Austria at the International Biodiesel Congress
in November, 2007
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Robert Young, CEO, with Marquette PhD, Chuck
Koehler in Paradigm Sensors lab.
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Milestones

• Management Team Assembled
• PPM Completed
• Funding received (500,000 to date)
• IP Strategy launched
• 4 patents (2 US 2 PCTC) and 3 trademarks filed
• Lab Equipment (FTIR and GC) purchased
• Algorithms Developed
• i-Spec Q-100 Introduced in Vienna Austria
• UL Certification and CE Certification to be
  completed in March 2008
• Alpha Testing to commence in March 2008
• Orders for i-Spec to be taken and delivered in
  Spring 2008

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i-Spec - Q100 Paradigm Sensors is filling the
void in the biodiesel testing arena by providing
an easy-to-use, affordable (less than 5000 US),
handheld testing device that takes the
reproducibility of FTIR and GC and puts that into
a handheld analyzer that tests the quality of
your biodiesel with validation results in minutes.
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1. Fill and insert cartridge.2. Press
Start.3. Print results in minutes.
The i-Spec Q-100 Is As Easy as 1, 2, 3
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• Marquette To Market

Quiz Essay In 500 words or less explain your
feelings about technologys impact on our future
alternative fuel market. Email essay to
info_at_paradigmsensors.com by Wednesday.

Robert Young, CEO Paradigm Sensors Milwaukee,
Wisconsin