Professor Review Website

1
Professor Review Website

• Ray Lacey
• Ben Lacey
• Doug Mucha
• Dana Gaylord
• Nicole Kelley
• John Cortner

2
Project Overview

• What are the benefits of the website?
• From where did the idea originate?
• How will the website be built?

3
Business Mission and ObjectivesBusiness Mission

• The mission of the Professor Review Website is
  to become as integral a part of course selection
  as visiting your student advisor, and to then
  leverage that importance to build an online
  community.

4
Business Mission and ObjectivesBusiness
Objectives

• Database Construction
• Integrate Site Into Every Students Course
  Selection
• Gain New Advertisers
• Expand to New Universities

5
Industry Analysis and OverviewCompetition

• There are Currently Three Competitors
• www.ratemyprofessors.com
• www.teacherreviews.com
• www.uahunderground.com

6
Industry Analysis and OverviewMarket Segments

• UAH Students are the Only Current Market
• Several Factors Effect What Drives UAH Students
  and What They Seek

7
Industry Analysis and OverviewSituation Analysis

• Current Industry Structure
• Market(s)
• Competition
• Macro Environments
• Opportunity/Thread Identification

8
SWOT AnalysisInternal Strengths and Weaknesses

• Internal Strengths
• Strong Marketing Background
• Internal Weaknesses
• Little Website Building Knowledge

9
SWOT AnalysisExternal Opportunities and Threats

• External Opportunities
• There is No Current Database for this
  Information
• External Threats
• Current Competition Could Steal Website
  Structure

10
SWOT AnalysisValue Chain and Value Proposition

• Should the new website use a new or existing
  value chain?
• What is the general value of the new site?

11
Business ModelWhich Business Model is Best?

• Benefits in Operating as an Info-Mediary
• Basic Company Layout
• Administrative Partnership
• Website Construction and Maintenance (Outsourced)
• Site Moderators
• How will the site make money?

12
Business ModelResources and Procedural Issues

• What resources will be needed to launch and
  maintain the site?
• Are there any major procedural issues or
  challenges that the site will face?

13
Marketing Strategy Positioning and Creating a
Customer Base

• Positioning as the Only Database in Existence
  for the Information
• Customer Incentives from Advertisers

14
Marketing Strategy Integrating Strategies,
Promotion, and Pricing

• Integrating Strategies and Promoting the Site
• On Campus Flyers
• Payment to Students for Advertising

Pricing Structure Cost per
Thousand Benefits and Flaws of This
Pricing
15
Summary

• Will the site be profitable?
• Will the site be beneficial?
• Will the site be easily expandable?