How to Build an ECommerce Web Site

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How to Build an E-Commerce Web Site

• Wen Qiu Wang
• Wells College
• 12/08/00

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Introduction

• Electronic Commerce
• System Overview
• Approach
• Application of Technologies
• Implementation Environment

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Electronic-Commerce

• Definition
• The term electronic commerce refers generally to
  commercial transactions, involving both
  organizations and individuals, that are based
  upon the processing and transmission of digitized
  data, including text, sound, and visual images
  that are carried out over open networks.
• Related issues
• User interface
• Handling online transaction
• Customer service
• Attracting customers

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Handling Online Transaction

• Taxes
• Shipping
• Credit card transactions
• Security
• Privacy

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Taxes

• Taxation is difficult, because each state has
  different tax rates.
• Things are further complicated with international
  business.
• e.g. tariffs, customs fees, and other potential
  charges
• Packages and services
• Taxware
• CyberSource

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Shipping

• Shipping charges have to be computed and included
  in the purchase price.
• The actual cost is not necessarily the amount
  that merchants will want to charge their
  customers.
• Trend charge fixed amounts for shipping and
  handling based upon the dollar size of the order.
  
• Packages and services
• Tandata
• UPS and FedEx

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Security

• Secure Electronic Transaction, or SET
• contains extra security measures and antifraud
  technologies.
• Secure Sockets Layer, or SSL
• an encryption technology that scrambles a message
  so that only the recipient can unscramble it.
• URLs that begin with https// are using SSL

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System Overview

• Models
• 3-Tier Model
• Page Hierarchy

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3-Tier Model

• Three tiers
• Client a browser
• Business logic is implemented using COM.
• Data database, spreadsheet, and text probably
  accessed using ADO.

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Approach

• Buy a ready-made solution
• Rent space in a network-based e-commerce solution
• Build the system from scratch with components and
  parts

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Application of Technologies

• Online Shoe Stores URL
• http//csnt/shoestore_local/default.asp
• Online Shoe Store Administrations URL
• http//csnt/shoestore_local/administration/default
  .asp

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Implementation Environment

• Window NT Server
• Internet Information Server
• Visual InterDev
• SQL Server
• Active Server Pages / ASP

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ER Diagram
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Customers Table
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Active Server Page (ASP)

• Definition
• an application environment in which we can
  combine HTML, scripts, and reusable ActiveX
  server components to create web-based business
  solutions.
• Example

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ASP Page
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HTML Page
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Acknowledgements

• Professor Carol Shilepsky
• MPS Faculty