What is Search Engine Marketing SEM

1
What is Search Engine Marketing (SEM)

• Search Engine Marketing, or SEM, is a form of
  Internet Marketing that seeks to promote websites
  by increasing their visibility in the Search
  Engine result pages (SERPs). According to the
  Search Engine Marketing Professionals
  Organization, SEM methods include Search Engine
  Optimization (or SEO), paid placement, and paid
  inclusion.1 Other sources, including the New
  York Times, define SEM as the practice of buying
  paid search listings with the goal of obtaining
  better free search listings.23

2
What is Search Engine Optimisation (SEO)

• Search engine optimization (SEO) is the process
  of improving the volume and quality of traffic to
  a web site from search engines via "natural"
  ("organic" or "algorithmic") search results for
  targeted keywords. Usually, the earlier a site is
  presented in the search results, or the higher it
  "ranks", the more searchers will visit that site.
  SEO can also target different kinds of search,
  including image search, local search, and
  industry-specific vertical search engines.

3
What is Pay Per Click Advertising (PPC)

• Pay per click (PPC) is an advertising model used
  on search engines, advertising networks, and
  content websites/blogs, where advertisers only
  pay when a user actually clicks on an ad to visit
  the advertiser's website. Advertisers bid on
  keywords they predict their target market will
  use as search terms when they are looking for a
  product or service. When a user types a keyword
  query matching the advertiser's keyword list, or
  views a page with relevant content, the
  advertiser's ad may be shown. These ads are
  called a "Sponsored link" or "sponsored ads

4
Aim of SEO
5
My SEO System

• Based on what I have found to work
• Very simple anyone can do it
• It work at least Ive found it to work

6
SEO Myths

• Meta tags arent important any more
• You must have many links from other sites to get
  a good page ranking
• You need to regularly submit your website
• Buying multiple domains will help
• You dont need to change your website

7
Tools for the job

• Content Management System
• Google Analytics
• Google Toolbar
• Xml-sitemaps.com
• Keyword generators Google Suggest, Overture
  Keyword tool
• Pen notepad and printer

8
Content Management System
9
Google Analytics
10
Google Toolbar
http//toolbar.google.com
11
XML-Sitemaps.com
12
Keyword Generators
13
Pen Notepad and Printer
14
Getting Started?
15
Having a Basic Plan
16
Having a Basic Plan
17
Developing the Plan
18
SEO Work
19
SEO Work
20
SEO Work
21
SEO Work
22
BOB Members Websites
23
BOB Members Websites
24
BOB Members Websites
25
BOB Members Websites
26
BOB Members Websites
27
BOB Members Websites
28
BOB Members Websites
29
BOB Members Websites
30
BOB Members Websites
31
Pay Per Click Advertising - Campaigns
32
Pay Per Click Advertising - Adgroups
33
Pay Per Click Advertising Adgroup Keywords
34
Pay per click advertising Adgroup Ads
35
Pay Per Click Advertising Landing Pages
36
Pay Per Click Advertising Campaign Details
37
Pay Per Click Advertising Analytics Reporting
38
Pay Per Click Advertising Analytics Reporting
39
Pay Per Click Advertising Analytics Reporting
40
Pay Per Click Advertising Analytics Reporting
41
Pay Per Click Advertising Analytics Reporting
42
Pay Per Click Advertising Creating Ads
43
Pay Per Click Advertising Creating Ads
44
Pay Per Click Advertising Creating Ads
45
Pay Per Click Advertising Creating Ads