HDTV: Helping Your Customer Understand

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HDTV Helping Your Customer Understand
Aaron HormanMarketing ManagerFB Communications
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Video
TODAY SHOW CLIP
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Why would I want HDTV?

• Improved picture and sound.
• Looks good on larger TVs because of higher
  resolution.
• Multicasting.
• TV stations can broadcast several signals using
  same bandwidth.

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Dont I already have HD?

• Presented in high definition where available.
• Digital video.
• Flat panel LCD or plasma.

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What do I need for HD?

• Signal. A high definition source.
• Tuner. Receives and decodes HD signal.
• TV. High-performance display.

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Signal

• Over-the-air Broadcast
• 99 of TV stations transmit an HD signal.
• Cable HDTV
• Available in most metro markets.
• Digital cable is NOT HDTV.

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Signal (cont.)

• Satellite TV
• Limited HD offering
• Few locals.

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Tuner

• Built-in (Integrated HDTV set)
• Combines HD display and HDTV tuner for
  over-the-air broadcasts in one unit.
• Set-Top-Box
• Required by cable and satellite providers to
  receive HD signal.

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TV Sets

• Integrated HDTV
• Combines HD-capable display and HDTV tuner in one
  package.
• Usually can receive both digital and analog
  over-the-air broadcasts.
• Widescreen

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TV Sets (cont.)

• HDTV-ready TV
• High-resolution display that must be connected to
  separate HD tuner such as Set-Top-Box.
• Most HDTV-ready sets include analog tuner.

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TV Resolutions

• Conventional (analog) TV
• 480 lines vertical resolution (480i)
• Standard Definition (digital) TV
• 480 lines resolution (480i or 480p).
• No snow or ghosting.
• Clear picture or no picture at all.

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TV Resolutions (cont.)

• High Definition (digital) TV
• 720 lines progressive scan (720p)
• 1080 lines vertical resolution (1080i)

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TV Resolutions (cont.)

• Analog (480i)

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TV Resolutions (cont.)

• SDTV (480p or 480i)

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TV Resolutions (cont.)

• HDTV (720p, 1080i)

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TV Tube TV (CRT)

• Pros
• Inexpensive, greatcolor, great blacks
• Cons
• Smaller screen, bulky, lower resolution than
  digital displays.

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TV Flat Panel - LCD

• Pros
• Thin, good picture, good color
• Cons
• Cost, less-than-perfect blacks.

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TV Flat Panel - Plasma

• Pros
• Thin, good picture, good color, larger sizes
  than LCD
• Cons
• Cost, less-than-perfect blacks.

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TV Rear-Projection - DLP

• Pros
• Large size for the money, depth of cabinet, no
  burn-in.
• Cons
• Viewing angle

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Digital Transition

• July 1, 2006
• All TV sets 25 or larger must include digital
  tuner.
• December 31, 2006
• Original analog shut-off date
• Deadline no longer in effect.

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Digital Transition (cont.)

• March 1, 2007
• All TV sets 13 or larger must include digital
  tuner.
• February 17, 2009
• Analog signals will be shut-down.

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Life after 2009?

• Digital TV is not automatically HDTV.
• TV connected to cable or satellite.
• Over-the-air digital converter box.

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Marketing HDTV

• Traditional mediums newsletters, bill stuffers,
  newspaper, radio, direct mail.
• Customer demonstrations and open houses.
• Partner with local retailers.
• Bundle with other services.

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Review

• Signal
• Tuner
• TV

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Conclusion

• Consumers will turn to you, their local video
  provider, for HD content. If you do not offer it,
  they will go elsewhere.

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Thank you

• Questions?