Transforming South Bank through Tourism and Regeneration

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Transforming South Bank through Tourism and
Regeneration
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History of South Bank
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From the wrong part of town...

• The South Bank is home to prestigious national
  and international corporations, to Europes
  largest centre for the arts and the media, and to
  a growing residential populationHowever it is
  generally perceived as a bleak and hostile area,
  lacking shops and street level activity and
  difficult for pedestrians to find their way
  about.

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to Londons most popular visitor destination

• 20 million visits per year
• Londons top destination for overseas tourists
• Eurostar been and gone
• Jubilee line extension opened
• New attractions from BFI IMAX and Oxo Tower
• Wharf to the London Eye
• Existing venues have had extensive facelifts
• e.g. RFH, Young Vic, BFI Southbank
• New hotspot for hotel developments
• Now recognised as place for eating and drinking

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Our Board members

• British Film Institute
• Ernst Young
• Guys St Thomas Hospital
• ITV
• London Development Agency
• London South Bank University
• PO Developments
• Shell

• Coin Street Community Builders
• Guys St Thomas Charity
• IBM UK
• Kings College London
• London Eye company
• Network Rail
• National Theatre
• Southbank Centre
• Whitbread

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Our Neighbourhood Model Vision

• We promote and improve the South Bank
  neighbourhood for the benefit of those who work,
  study or live in the area, as well as the
  millions who visit each year, with the aim of
  making South Bank
• A desirable destination for cultural pursuits,
  business, education and pleasure
• A place which supports and encourages investment
  and business growth
• A place with a flourishing and cohesive
  residential community
• A place which is welcoming to visitors
• A meeting space
• A friendly, clean, colourful, safe, dynamic and
  diverse area
• Plus wider aspirations for borough residents
  the virtuous circle

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Improving public spaces
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Extending and creating a positive South Bank
identity
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Supporting change
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Promoting the area

• Established Group to promote the area as a
  destination
• South Bank Marketing Group
• Attractions London Eye, Aquarium, Florence
  Nightingale Museum, London RIB Voyages
• Arts venues Southbank Centre, BFI, National
  Theatre, Old Vic, Young Vic
• Shop and restaurant areas Gabriels Wharf,
  Oxo Tower Wharf, Southbank Centre
• Hotels Marriott, Park Plazas, Premier Inn
• Other London South Bank University

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Promoting the area
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Promoting the area
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Conclusions

• Collective action is at the heart of our success
• Not wise to get complacent too much
  competition
• South Banks regeneration is having another
  renaissance
• Importance of linking local economy into local
  jobs