M'G' Orender

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M.G. Orender

• PresidentPGA of America

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Growth of the Game Objectives

• Create measurable programs to evaluate the
  effectiveness of growth of the game programs
• Leverage all other organization programs to
  support player development
• Establish a series of industry relationships to
  support growing the game

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Growth of the Game Definitions

• Junior Golf Long Term Player Development
• College Golf/New Golfer/Occasional Golfer Short
  Term Player Development

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Growth of the Game Initiatives

• As part of our mission to promote interest in
  golf, The PGA continues to implement and support
  a variety of programs to grow the game
• Since 1991 alone, spending on player development
  and growth of the game initiatives has totaled
  more than 33 million

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Free Lesson Promotion

• Partnership between The PGA, Golf Digest andThe
  Golf Channel, with Nike Golf sponsoring a
  sweepstakes
• PGA Professionals dedicate a minimum of four
  hours during the month of May to give free
  lessons
• Set a 6-year program participation record in 2003
  with 4,428 PGA Professionals from 3,777
  facilities giving some 78,483 FREE lessons

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Golf For Business Life

• Teaches basic golf skills and etiquette to
  college juniors, seniors and graduate students
• PGA has provided a total of 2,730,000 to fund
  this program that is operating at 35 colleges and
  universities
• Program continues to produce encouraging results
  with 95 of the students (approx. 8,400)
  indicating they want to continue to play golf

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Executive WomensGolf Association

• Continue to support growth of EWGA chapters
  around the country with 107 chapters now in place
• Utilizing playgolfamerica.com to promote EWGA
  clinics, events and host sites
• Providing educational and instructional resources
  to further develop EWGA curriculums

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National Recreation Park Assoc.

• PGA and NRPA have teamed up to increase
  participation in golf at municipal golf courses
  nationwide
• Conducted focus groups among interested
  non-golfers, former golfers and municipal course
  operators and park district personnel in San
  Diego, Cincinnati, and Northern Virginia
• Results will lead to the collaborative
  development of instructional and event oriented
  programs geared to families and youth to be
  piloted in select markets in 2004

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LPGA USGA Girls Golf

• The PGA and the PGA TOUR have each pledged
  75,000 to this program during the next three
  years
• It is the only national developmental golf
  program available for young girls and is aimed at
  increasing the number and diversity of girls who
  have the opportunity to learn and play the game
  of golf
• More than 3,000 girls participate in LPGA-USGA
  Girls Golf at nearly 130 sites around the United
  States

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Growth of the Game Grants

• A total of 189 programs have received2.3
  million in grants
• Program supports the cost of instruction,
  provides golf clubs, grips publications and
  instructional equipment
• To date, 383 PGA Professionals have given more
  than 14,000 hours of instruction to 26,445
  beginning and returning golfers

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Presidents Council

• Created to identify and recognize PGA
  Professionals who host public private adult
  player development programs
• Projected to include 500 Council membersby
  years end
• Council members agree to host and report on
  programs and share best practices
• President's Council may also post their programs
  on playgolfamerica.com

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Best Ideas Online Resource Center

• This ongoing initiative provides for the
  gathering and reporting of operating best
  practices and ideas being employed by leading PGA
  Professionals
• This years survey focuses on ideas that attract
  new golfers, increases play among existing
  golfers and grows facility revenues
• To date, 630 PGA members have contributed their
  ideas through this years initiative

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American Society of Golf Course Architects

• Donated a 50,000 grant to support ASGCAs
  Building a Practical Golf Facility
• Publication offers plans on responsible golf
  development and how to make golf affordable,
  accessible and sustainable

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