Introduction to Electronic Commerce

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Introduction toElectronic Commerce
August 22, 2001 - Dr. Al Bento - University of
Baltimore
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E-Commerce Information Systems

• 1960s and early 70s - batch and transaction
  oriented systems
• late 70s and early 80s - on-line, customer
  oriented systems
• late 80s and early 90s - on-line, business to
  business systems (IOS, EDI)
• late 90s and early 00s - on the Web, global
  business customer oriented systems (GEC)

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E-Commerce roots

• Electronic funds transfer (EFT) the oldest
  large-scale e-commerce root. Banks have been
  exchanging financial transactions through
  Automated Clearing Houses for decades.
• Transaction automation (TA) consumers and
  businesses have been using TA in a variety of
  Point of Sales (POS) applications, like
  credit-cards, purchase scanning, etc. Verifone
  was the pioneer.
• Inter Organizational Systems (IOS) business to
  business commerce over proprietary networks
  particularly for order entry and purchasing,
  using Electronic Data Interchange (EDI)
  technology and standards.
• Electronic Commerce today business to business
  (B2B), business to consumers (B2C), consumers to
  consumers (C2C).

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E-Commerce Technologies

• Traditional technologies
• Operating Systems scalability, portability,
  security, interoperability
• Networking telecommunications bandwidth,
  reliability, scalability, security
• Data bases dynamic catalog management and
  display, order entry, fulfillment and delivery.
• New technologies
• HTML Web Design and store-front tools
• Web programming Server management CGI
  programming

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Strategic Areas Marketing

• design
• presence
• visibility
• catalog development
• price availability
• description, image
• order entry
• billing
• credit cards, etc
• customer service
• FAQ
• returns

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Strategic Areas Operations

• supplier ordering and receiving
• partners
• JIT (just-in-time)
• distribution centers
• warehouse(s)
• packing
• shipping
• order-tracking
• internal
• external
• delivery services

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Strategic Areas Business models

• extranet
• firewall
• tunneling
• Web front-end outsourcing
• store-front tools
• outsourcers
• extranet Web front-end outsourcing
• combination of above