The E Detailing Solution

1
(No Transcript)
2
The E Detailing Solution
Medivisor Proposal
Medivisor Proposal
March 1st, 2007
March 1st, 2007
3
The E Detailing Solution
Table of Contents Mission Statement About
Medivisor Medivisors Design Work
Strategic ConsiderationsDevelopment
ProcessContact Information
4
The E Detailing Solution
Mission Statement Medivisor will seek to meet the
growing need to inform medical professionals on
advances in medicine, and changes within the
industry at internet speed by providing a
one-stop location to access information,
education, tools, and resources anywhere and any
time. Medivisor will include the use of advanced,
cutting edge technology to create a variety of
educational and informational presentations
online, to the mutual benefit of both the
pharmaceutical vendors as well as the
practitioners. We have designed brand identities
from the ground up, created highly effective
websites, developed intelligent marketing
strategies that have helped our clients drive
business online, and engineered technological
tools to securely and reliably manage and enhance
their communications. Medivisor was founded in
2002. You can visit our website at
http//www.medivisor.com
5
The E Detailing Solution
Medical sales and medical communication relies on
the ability to get in front of medical
professionals, either during practice hours, or
via an invitation to a presentation at an outside
location. There is little control over the
environment and the process. Medivisor will
provide an internet venue where vendors can
"detail' and clinicians can absorb presented
information, at time frames, and locations
convenient to both, with availability 24/7/365..
This allows the professional to choose a setting
and time where their interest and attention level
is high and focused.
Product detailing often makes up to 60-70 of the
total promotional budget.
StatDose.com provides professionals with e-mail
notification, showcasing current presentations
and ensures recognition for participating. With a
direct link from Statdose.com, Medivisor.com lets
the professional log in to view each presentation
with their user ID and password. As a member,
they'll receive an e-mail alert every time we
have a presentation that is of value to their
practice. StatDose.com also offers easy access to
late-breaking news, healthcare announcements,
product reviews and more - all on their time, all
with generous compensation.
6
Your company needs to increase prescription
volume and boost sales for primary and secondary
brands. But with physicians growing less and less
receptive to detail sales force efforts and
direct mail communications, detail time is
dropping and cost-per-prescription marketing
expenditures are going up. You need to solve this
marketing challenge to meet your marketing and
sales goalsBut how? With e-detailing from
Medivisor, pharmaceutical companies generate
increased sales with lower costs, offering a
higher ROI from your branding and sales efforts.
Medivisor.com offers a strategic platform to
reach physician prescribers with your customized
product presentation. Most important, with an
ever-growing number of physicians now online,
your brand/product communications will be viewed
on Medivisor's user-friendly website when
physicians are most receptive to your
message-when they want it often after hours and
where they want it often at home. Office
Hours 28 Weekends 34 Before 8 a.m. 4 After
5 p.m. 34
7
Enhance Physician Market Penetration Medivisor
targets High and Low Prescribers
Geographically Non-Targeted Geographically
Difficult-to- See Non-Targeted Geographical
Prescribers Large Volume Busy Practice,
Hard-to-See Practitioners New Product
Introductions building drug adoption New
Indications increasing product usage New
Clinical Study Results communicating findings
Label Changes assuring compliance Supporting
Your Sales Force While Saving Costs Medivisor
augments, supplements and enhances the efforts of
your sales force. Your sales force or Medivisor
distributes coded invitations to physicians to
join your customized presentations on Medivisor.
Your Medivisor presentation will generate
requests for drug samples and sales rep visits,
changing the office encounter from a "push" to a
"pull. Medivisor generates more quality details
to optimize your field sales force efficiency
8
The E Detailing Solution

• Superior Design and Brand Development
• Website and email design
• Information Architecture
• Corporate brand identity development
• Flash Animation
• Logo design

• Leading Web Application Development
• E-Commerce Systems
• Content Management Systems
• Online community tools
• Marketing/Sales outreach tools

• Strategic Online Marketing Campaigns
• Marketing strategy development
• Online community building
• Email marketing and promotions
• Website tracking, analysis and analytics
• Search engine optimization

9
Website design
The E Detailing Solution
10
The E Detailing Solution
11
(No Transcript)
12
The E Detailing Solution
13
E Quiz challenge
14
(No Transcript)
15
Responses with contact information Names and
numbers have been altered for privacy reasons
The E Detailing Solution
16
Email Marketing
17

• Interactive Marketing
• Medivisor provides a number of ongoing
  interactive marketing services for our clients.
  Such a marketing relationship helps to assure
  that the website continues to perform as an asset
  and a smart investment, rather than as a
  necessary cost. Online marketing opportunities
  can provide some of the most cost-effective and
  high-return ways of communicating with your
  customers.
• An ongoing relationship with Medivisor could
  include services such as
• New or enhanced website functionality
  development
• Email campaigns and analysis
• Online community development and evolution
• Search Engine Marketing (SEM)
• Comprehensive monthly SEM ROI analysis
• Campaign ROI analysis
• Comprehensive website analytics
• Field marketing support
• Surveys
• Samples and promotions

18

Process
Process

• Medivisor believes that a good high-level roadmap
  is an important component of a well-run project.
  While the details of the roadmap may change along
  the way, it is important to provide interim
  benchmarks so that we know that we are on the
  correct course at all times. Generally, all web
  projects adhere to a series of steps that
  includes
• Project clarification
• Strategy and solution definition
• Creation of calendar, milestones
• Creative exploration
• Functional specification
• Content definition
• Tracking/analysis planning
• Page design
• Functional development
• Launch

19
Collaborative Communication and Project
Management From the moment you decide to work
with Medivisor, you become an important member of
our extended family. We know from experience that
frequent collaborative communication is the most
important component of any successful
relationship. Therefore, we engage in
communication with our clients frequently and on
many different levels, including in-person
meetings and work sessions, phone and conference
calls, email and our project extranet. We are
extremely flexible in working out the patterns of
communication that best work for you. We do not
believe that "one size fits all. We will work
with you to develop the most efficient and
productive working relationship possible.
20
Contact Information Dino Luzzi, Founder and
CEO Medivisor, Inc. 326 Walt Whitman
Road Huntington Station, NY 11746 Office631.549.7
100 Cell 516.637.5937 DLuzzi_at_medivisor.com