Monetising Facebook applications with Affiliate Window

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Monetising Facebook applications with Affiliate
Window
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The customers click-path
Mandy
Merchant
Affiliate Site
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The customers click-path
Mandy
Merchant
Affiliate Site
Network
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Paying affiliates










Network Override
Affiliates
Merchant
Network
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The Opportunity

• Monetise an application
• Enhance user experience
• Leverage brand equity
• Access to brands and niche merchants
• Customisable product comparison
• Potential for co-branded deals
• Blue chip merchants promotions

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Application

• AffiliateWindow Traditional Affiliate Links
• Banners
• Buttons
• Text Links

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Application

• Content Widgets
• Showcasing selected products or bespoke offers
• Compliment existing or new Facebook applications
• Complete template branding and customisation
• Monetise relevant or unused page space

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Application

• ShopWindow Comparison
• 3.5 million products
• Allows complete branding and customisation
• Unique dataset including exclusive partners
• Variety of options

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User Experience

• User opens Facebook
• Downloads application (e.g. Flixster)
• User views part of application (e.g. my movies)
• User sees a frame with bespoke products
• Friends can see a frame with bespoke products
• User/Friends click through to merchant to buy
  products

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Application Actions

• Application is added by user e.g. Flixster
• Application reads user data e.g. latest film
  review
• Application calls for matching data ShopWindow
• Application displays matching data to user
• Application reports click thoroughs, sales,
• Commissions

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Next Steps

• Chris
• Amo
• Kostas
• David