George Fitzmaurice

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George Fitzmaurice Autodesk (formerly Alias)
Domain Task Shift
Office worker
Consumer activities (shopping, knowledge
navigating, media, travel, cyber-life)
Refine, not throw-out wheel
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Reality-Based Interactions

• Digitally augmented objects
• Scope of operability
• Location sensing
• Sharability
• Online or Offline states
• Data flow (push or pull)
• Anatomy / Persistence / Privacy of a transaction

RFID tags in ShuffleMaster poker chips
NCR Electronic Shelf Label
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Relevant Publications
Reality-Based Interactions

• The perils of new potatoes
• Raving about oatmeal
• Situated information spaces
• Community-based
• Need light-weight way of requesting leaving
  info- in-season - other vendors nearby - price
  - peoples favorites- try something new -
  recipe