Business idea

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Index

• Business idea
• Product presentation
• History
• Organization and personnel
• Customers
• SWOT-analyze
• Target and vision

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1. Business idea
Proactive Gamings business idea is to develop
advanced and robust software for the gaming
industry.
Proactive Gaming are focusing on creating the
absolute gaming experience for the player. To the
finest level of detail, players can create their
own animated characters and experience a virtual
gaming world, all in a 3D-environment
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2. Product presentation
Currently Texas Holdem, Sevencard stud, Fivecard
stud, Omaha, Fivecard draw, Badugi, 32-card poker
and Telesina exist live in a 3D-environment. Othe
r games as 2-7 triple draw, Razz and casino games
as Blackjack has also been developed, but have
not yet been released. The casino client can be
in any language.
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The 3D casino software includesBack Office,
Affiliate System, Payment System and CMS system
in any language!!
Back office
Affiliate System
Payment system
Customer Management System (CMS)
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3. History
Proactive Gaming Scandinavia AB was founded in
2005 in Sweden, by Mattias Andersson. The company
has since then acquired a team of highly skilled
developers and a 3D-gaming software platform.
The company has launched gambling products such
as online poker, back office, affiliate system
and customer management system in the end of 2008.
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4. Organization and personnel
Director Johan Nilsson
Legal advisor MAQS Law Firm
CTO Tord Jansson
COO Mattias Andersson
CFO Ola Lindgren
Development Team GFX, SW-Development (9
resources)
Technical Operations (3 resources)
Auditor MGI Revideco
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5. Customers
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6. SWOT-analyze
Company

• Strengths
• Knowledge experience
• Small, quick flexible
• Existing customers

• Weaknesses
• Size

-

• Threats
• Key personnel

• Opportunities
• New products
• New customers
• New markets
• Legal changes

World
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