Reengineering the Chamber Movement in the Philippines

1
Reengineering the Chamber Movementin the
Philippines

• Crisanto S. Frianeza
• Secretary General
• Philippine Chamber of Commerce and Industry

2
Nature of CCIs in the Philippines

• Voluntary membership
• Purely private sector
• PCCI as a quasi federation
• Local Chambers are members of PCCI and has their
  own legal personality
• PCCIs mandate as the voice of business

3
PCCI structure
4
Membership

• 1,400 direct corporate members
• 104 local chambers
• 117 industry/ trade associations
• 25 associate members

Estimated 25,000 direct and indirect members
5
Challenges

• Membership growth
• Differences in the development of CCIs
• Quality of service delivery
• Partnership with government
• National
• Local (decentralized thru the local government
  code)
• Sustainability

6
Reengineering 1st Approach

• On membership
• Mandatory membership is not possible under the
  Philippine Constitution because of Freedom of
  Association provision
• Lobby for legislation to rationalize CCI
  structure using the Franchise concept
• Use of PCCI as part of the Local Chambers name
• Use of standardized policies and procedures

7
Franchise Concept
8
Reengineering 2nd Approach

• Reengineering from within
• Rationalization/harmonization of policies and
  procedures

9
(No Transcript)
10
(No Transcript)
11
Reengineering 3rd Approach

• Standardization of By-laws

12
(No Transcript)
13
(No Transcript)
14
ReengineeringSupport Programs/ Platforms

• On the development of CCIs
• Institutionalization of training through
  Philippine Development Institute (PhilCDI)
• For officers, staff (secretariat), corporate
  members
• Local and overseas training on chamber management
  and leadership in cooperation with partner
  organizations
• Creation of training/trade center in each PCCI
  area under UACT project

15
ReengineeringSupport Programs/ Platform

• On quality of service
• Data banking and management is invested by PCCI
  to efficiently keep member profile and to match
  them with available opportunities
• Membership (PCCI, CCI, Trade/Industry
  Associations)
• Documentation (for business continuity)

16
ReengineeringSupport Programs/ Platform

• Restructuring of website- tool for promotion and
  communication, governance
• Regional and local chambers can upload
  reportorial requirements in the site
• Committee announcements and reports can be viewed
  in their respective page/folders
• Video conferencing facility for members
• Automatic business matching search engine
• Regional ID system
• Identification of PCCI members
• Discount benefit to members in various commercial
  establishments

17
ReengineeringSupport Programs/ Platform

• On partnership with government
• NATIONAL
• Office of the President
• Overseer on the implementation of the
  government-led projects particularly on
  infrastructure development and
  industry-education skills matching
• Department of Trade and Industry (DTI)
• Representative of the business sector in Small
  and Medium Enterprise Development Council
  Philippine Business Registry
• Partner in policy-making and advocacy campaign
  for globally competitive business environment
• Technical Education and Skills Development
  Authority (TESDA)
• PCCI as conduit to scholarship grants for
  marginalized sectors
• PCCI as recipient of nominations for short-term
  training abroad

18
ReengineeringSupport Programs/ Platform

• On partnership with government
• NATIONAL
• Office of the Philippine Senate (Sen. Pangilinan)
• Conduit for development assistance in the
  countryside focused on providing livelihood and
  enterprise-related activity. (PROPEL or Promoting
  Regional Opportunities for Enterprise and
  Livelihood Development)
• Armed Forces of the Philippines (AFP)
• Implements livelihood training program for AFP
  retirees and their dependents
• Department of Interior Local Government
• Jointly advocates good governance and calls for
  streamlined business requirements.
• PCCI has an annual search for Most
  Business-Friendly Local Government Unit Award

19
ReengineeringSupport Programs/ Platform

• On partnership with government
• LOCAL GOVERNMENT UNIT (LGU)
• Partnership on SME development through PCCIs
  PROPEL project
• Representative of the business sector in the
  local councils
• CCI participation in investment promotion
  activities

20
ReengineeringSupport Programs/ Platforms

• On sustainability
• Membership dues
• Certificate of Origin
• Training/ Seminars through PhilCDI
• Patrol 117
• Tradefairs and Exhibits

21
Initial Results

• Very positive feedback from CCIs
• Local and international awards garnered by CCIs
  actively participating in the training program
• (ex. CACCI Most Outstanding CCI awards)
• Increasing number of active CCIs
• Membership growth of CCIs
• Consolidation of resources for more efficient use
• Less disputes during elections
• More efficient communication system
• and most importantly
• More dynamic chambers

22
Moving Forward

• Increased efforts on capacity-building for
  Industry and Trade Associations
• Training programs
• Business matching
• Strategic planning
• Sectoral studies
• Strengthening of public sector private sector
  partnership (PPP) at the local level through
  joint initiatives on
• SME development
• Environment
• Investment promotion

23
Thank you!