Philips versus Matsushita

1
Philips versus Matsushita

• Examine the changes in the macroenvironment and
  industry structure (during the 1960s and 1970s)
  that had implications for strategic change at
  Philips. Discuss these changes in the context of
  a lack of fit between its strategy, structure and
  environment.
• Contrast Philips strategy and structure with
  that of Matsushita. How did Matsushita create
  competitive advantage?
• In the future, what changes must Philips and
  Matsushita make to stay competitive? Examine the
  forces that obstruct strategic change and
  contribute to inertia at each of these
  organizations.